EYANG Pop-up

Korean streetwear label I Hate Everything brings its tongue-in-cheek take on daily dressing to Seongsu's Yeonmujang-gil for a two-week pop-up. Built on a brand mantra of "keeping only what we love by sorting out what we hate," the line leans into bold logo tees, statement hoodies, washed denim, and accessories with cheeky slogan graphics. The Seongsu space mirrors that attitude with raw industrial finishes, oversized brand graphics, and rotating product drops. Stop in for the latest fits, on-site stylist tips, and limited capsule items only released during the pop-up window.

Musinsa, Korea's largest fashion platform, opens its long-awaited Megastore Seongsu — the country's biggest offline fashion department of its kind. The grand opening event spans floors of curated streetwear, contemporary, and lifestyle brands, alongside dedicated pop-up zones, photo spots, beauty corners, and limited drops. A landmark moment for Seoul's fashion scene.

UNCHILD, a new Korean streetwear label rooted in youth culture and graphic design, marks its official debut with a Seongsu pop-up store. Step inside the immersive space to discover the brand's first collection, exclusive launch pieces, and a full lineup of branded merchandise that captures UNCHILD's rebellious-yet-playful identity.

Korean fashion label Glow Evening Club returns with its second-ever pop-up store, taking over a Yeonmujang-gil space in the heart of Seongsu. The brand's after-dark, mood-driven aesthetic comes to life with moody lighting, mirrored displays, and curated styling vignettes that feel more lounge than retail. Visitors can browse the full latest seasonal lineup of dresses, soft tailoring, and going-out separates, plus pop-up only items unavailable online. Long opening hours from 10:00 to 21:00 make it easy to fit between brunch in Seongsu and an evening cafe stop along the same street.