Ames Worldwide Pop-up Seongsu

EYANG is a Korean streetwear brand built on hardcore Y2K energy and underground youth culture. The Seongsu pop-up showcases bold daily looks, edgy graphics, and unique pieces that channel an urban, rebellious attitude. Drop in to find your own slice of Y2K-inspired style.

UNCHILD, a new Korean streetwear label rooted in youth culture and graphic design, marks its official debut with a Seongsu pop-up store. Step inside the immersive space to discover the brand's first collection, exclusive launch pieces, and a full lineup of branded merchandise that captures UNCHILD's rebellious-yet-playful identity.

Korean streetwear label I Hate Everything brings its tongue-in-cheek take on daily dressing to Seongsu's Yeonmujang-gil for a two-week pop-up. Built on a brand mantra of "keeping only what we love by sorting out what we hate," the line leans into bold logo tees, statement hoodies, washed denim, and accessories with cheeky slogan graphics. The Seongsu space mirrors that attitude with raw industrial finishes, oversized brand graphics, and rotating product drops. Stop in for the latest fits, on-site stylist tips, and limited capsule items only released during the pop-up window.

Korean fashion label Glow Evening Club returns with its second-ever pop-up store, taking over a Yeonmujang-gil space in the heart of Seongsu. The brand's after-dark, mood-driven aesthetic comes to life with moody lighting, mirrored displays, and curated styling vignettes that feel more lounge than retail. Visitors can browse the full latest seasonal lineup of dresses, soft tailoring, and going-out separates, plus pop-up only items unavailable online. Long opening hours from 10:00 to 21:00 make it easy to fit between brunch in Seongsu and an evening cafe stop along the same street.