Seoul Popup Stores

Celebrating its 10th anniversary, Hyundai Outlet Dongdaemun teams up with Seoul Sticker Shop for a sticker-art collaboration exhibition on the 6th floor from March 1 to May 31, 2026. Discover sticker graphics by artists Gungho and IITSME reinterpreting iconic Dongdaemun and Seoul scenes, then join the 'Dongdaemun Sticker Luggage Lab' hands-on experience. A free, fun stop while shopping near Myeongdong.

German footwear icon Birkenstock runs a long-format Hannam pop-up from March 6 to November 30, 2026. The shop showcases the brand's timeless cork-soled sandals, slippers, and seasonal styles for spring through fall. Set in Itaewon's Hannam-dong design district, it sits within walking distance of art galleries, concept stores, and the Leeum Museum, making it a stylish addition to a Hannam shopping route.

Pra Po Two Two stages a long-running pop-up in the heart of Seongsu, Seoul's converted-warehouse design district. The Korean contemporary label rotates seasonal capsules of apparel and lifestyle goods through November 2026 inside a Seongsu-i-ro storefront, giving foreign visitors a relaxed look at Seoul's emerging fashion scene without weekend pop-up crowds.

"Beauty For All" is a comprehensive beauty exhibition at DDP (Dongdaemun Design Plaza). Explore wellness and beauty trends from Korean and international brands, with hands-on experiences and exclusive product launches running through June.

Kipling pop-up at Lotte Department Store Cheongnyangni.

FitFlop pop-up at Lotte Department Store Cheongnyangni.

Everything you need for running — a pop-up base camp at Yeouido Hangang Park.

Handmade candies with vivid colors and images inside — a new standard for snacks.

Madam Pora adult contemporary fashion pop-up at Lotte Dept. Store Yeongdeungpo.

Experience ultimate relaxation with Yogibo at Lotte Department Store Jamsil.

Wear The Travel — fashion items for your next adventure from Mandarina Duck.

170-year heritage British premium weatherwear brand Hunter at Lotte Department Store.