Seoul Popup Stores

Korean coffee brand Balluto runs a year-long pop-up cafe on a quiet Sinsa-dong street in Gangnam through December 18, 2026. The everyday coffee shop serves smooth, mochi-textured signature drinks weekday mornings to evenings — a low-key local stop for travelers exploring the upscale Gangnam Eonju-ro area away from busy Garosu-gil tourist crowds.

Korean tart specialist Pick Bake holds a long-running pop-up at Lotte Department Store Main Branch in Myeongdong from January 10 to July 31, 2026. The basement-level boutique offers mood-matched tarts that pair flavors with feelings, plus signature pastries crafted to brighten any day. A sweet detour for travelers exploring Myeongdong shopping streets, easily combined with Namdaemun Market and Lotte Young Plaza.

Long-loved Korean fashion brand Who.A.U sets up a holiday-themed pop-up at A-Land Myeongdong flagship through June 2, with daily 10am-11pm hours convenient for late shoppers. The casual lifestyle line decks out the multi-floor select shop with seasonal capsules and gift-ready items. A useful fashion stop on the Myeongdong shopping route, especially for tourists chasing affordable Korean basics.

ArtChosun Space hosts a special exhibition marking the 110th birth anniversary of modern Korean master Lee Jung-seob, near Seoul City Hall, from January 30 to June 14. About 80 works span silver-foil drawings, handwritten letters, postcards, and oil paintings, retracing his story of love, family, and a divided peninsula. It's an essential Korean art-history stop for foreign travelers exploring Seoul's downtown gallery cluster around Gwanghwamun and Deoksugung Palace.

LG Electronics presents "THE FIRST: Origins," a permanent brand exhibition at their Cheongdam building in Gangnam. Explore the evolution of LG's innovative products through interactive displays and futuristic installations.

Masavis, born in Tokyo, offers special dessert experiences crafted with artisan spirit and select ingredients at IFC Mall.

A bold and original fragrance world crafted from carefully selected natural ingredients.

Choose your tart to match your mood — a unique dessert experience at Lotte Main.

Juvelook flagship store and café experience in Gangnam.

Master pastry chef Pierre Hermé's haute pâtisserie at Lotte Department Store Main.

Enjoy delicious coffee on the go at Valuto Coffee in Apgujeong.

Global PC leader Lenovo opens a hands-on retail experience on the 3rd floor of LCDC Seoul in Seongsu. Try out the full Lenovo lineup - from laptops to tablets - and take advantage of exclusive in-store purchase deals not available online.