
This popup ended on Apr 30, 2026.
See what's on now in myeongdong →Step into the world of Off-White at this exclusive pop-up store in the heart of Myeongdong. Founded by the late visionary Virgil Abloh in Milan in 2013, Off-White shattered the boundary between luxury fashion and streetwear. Recognized by its signature diagonal stripes, arrow motifs, quotation marks, and industrial zip ties, Off-White pieces are wearable statements of contemporary culture. This Myeongdong pop-up brings a curated selection of the latest seasonal pieces alongside Korea-exclusive items. Browse oversized hoodies, graphic tees, deconstructed denim, plus sneakers, bags, belts, and accessories. The space is designed with minimalist industrial aesthetic — raw concrete, bold signage, and monochrome displays. Open until April 30, steps from Myeongdong street food and K-beauty flagship stores.
Loading comments…
Heading to Off-White Pop-up Store? Find someone to go with — share plans and tips with travelers near you. Free on WhatsApp.
Find travel buddiesMyeongdong Station (Line 4) Exit 6, walk 3 minutes into main shopping street.

Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.
Hongdae becomes anime city this week — Chainsaw Man, CLAMP, Haikyu!! and 7 other anime collab cafes plus BABYMONSTER's K-pop pop-up, Fuggler at Sangsangmadang and a viral fox character pop-up. 15 free Hongdae pop-ups for May 4–11, 2026.
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.