Myeongdong Popup Stores

Korean tart specialist Pick Bake holds a long-running pop-up at Lotte Department Store Main Branch in Myeongdong from January 10 to July 31, 2026. The basement-level boutique offers mood-matched tarts that pair flavors with feelings, plus signature pastries crafted to brighten any day. A sweet detour for travelers exploring Myeongdong shopping streets, easily combined with Namdaemun Market and Lotte Young Plaza.

Pocai is a kiosk-style photocard gacha from inside Line Friends Square Myeongdong, running through September 18, 2026. Spin the random gacha to pull official K-pop idol photocards and rare album-extra mipongpoka — all 100% official. Combine the visit with Line Friends merch shopping in the same flagship and you've got a perfect K-pop fan stop in central Seoul, two minutes from Myeongdong Station Exit 6.

Internationally acclaimed conceptual artist Max Siedentopf brings his solo show to Grand Central 3F (next to Seoul Station) from March 27 to August 30, 2026. Known for staged photography, video, sculpture, and installation, his works fuse exaggerated mise-en-scene with sharp timing and unexpected narrative twists that blur reality and imagination. Reservations required. A long-running Seoul exhibition perfect for travelers staying multiple days near Seoul Station.

Choose your tart to match your mood — a unique dessert experience at Lotte Main.

Master pastry chef Pierre Hermé's haute pâtisserie at Lotte Department Store Main.

Wear The Travel — fashion items for your next adventure from Mandarina Duck.