Discover the best spots in Myeongdong
Myeongdong (명동) is Seoul's premier shopping and beauty destination — packed with K-beauty flagship stores, street food vendors, and international fashion brands. A must-visit for skincare fans and bargain hunters alike, Myeongdong offers some of the best cosmetics deals in the city and is easily accessible from central Seoul.
Beloved manga and anime character Bonobono celebrates 40 years with a special exhibition at Chungmu Art Center. Discover original artwork, character history, and interactive installations featuring the adorable sea otter and friends.
"Beauty For All" is a comprehensive beauty exhibition at DDP (Dongdaemun Design Plaza). Explore wellness and beauty trends from Korean and international brands, with hands-on experiences and exclusive product launches running through June.
The second location of the BTS "ARIRANG" album pop-up at Shinsegae Department Store's main building in Myeongdong. Shop exclusive BTS merchandise and experience album-themed installations in the heart of Seoul's shopping district.
$Explore how materials leave their unique traces depending on what you write with and where — at Culture Station Seoul 284.

City panorama + illuminated cherry blossoms + glowing N Seoul Tower. Walk trails through cherry tunnels with the tower changing colors above. The northern loop road has the densest blossom canopy.

Seoul's most vibrant shopping and street food district, Myeong-dong comes alive in KPop Demon Hunters during the Saja Boys' electric performance of Soda Pop on the iconic plaza outside Myeongdong Theater.