Myeongdong Guide

Celebrating its 10th anniversary, Hyundai Outlet Dongdaemun teams up with Seoul Sticker Shop for a sticker-art collaboration exhibition on the 6th floor from March 1 to May 31, 2026. Discover sticker graphics by artists Gungho and IITSME reinterpreting iconic Dongdaemun and Seoul scenes, then join the 'Dongdaemun Sticker Luggage Lab' hands-on experience. A free, fun stop while shopping near Myeongdong.

Japan's beloved character-merch hot spot Chiikawa Shop opens a Dongdaemun pop-up next to Artbox on the 2nd floor of Hyundai City Outlets from April 30 to May 14, 2026. Fans can shop pop-up exclusives, freshly added new arrivals, and the signature Kitty gacha machines. The location sits a short subway hop from Myeongdong, making it an easy stop for tourists hunting Japanese character goods in central Seoul.

Amazon-hit American oral care brand Great Gums lands at Lotte Department Store Main Branch near Myeongdong from May 1 to 14, 2026. The 8th-floor small-appliance pop-up zone showcases bioelectric sonic toothbrushes, a pet-only micro-current toothbrush, oral care toothpaste, and skin-cleansing devices. Tourists can test the products in person, compare specs in English, and shop tax-free in one of Seoul's most central department-store hubs.

Korean tart specialist Pick Bake holds a long-running pop-up at Lotte Department Store Main Branch in Myeongdong from January 10 to July 31, 2026. The basement-level boutique offers mood-matched tarts that pair flavors with feelings, plus signature pastries crafted to brighten any day. A sweet detour for travelers exploring Myeongdong shopping streets, easily combined with Namdaemun Market and Lotte Young Plaza.

City panorama + illuminated cherry blossoms + glowing N Seoul Tower. Walk trails through cherry tunnels with the tower changing colors above. The northern loop road has the densest blossom canopy.

Seoul's most vibrant shopping and street food district, Myeong-dong comes alive in KPop Demon Hunters during the Saja Boys' electric performance of Soda Pop on the iconic plaza outside Myeongdong Theater.