
COEX K-Pop Square is home to Seouls most iconic 3D LED billboard in the heart of Gangnam, famous for its mind-bending anamorphic illusions that seem to burst out of the screen. The plaza also serves as a meeting point for K-pop fan events and is surrounded by the massive COEX Mall — one of Asias largest underground shopping centers featuring the stunning Starfield Library with its floor-to-ceiling bookshelves. The square regularly features K-pop themed content on the billboard, making it a must-visit for K-pop fans. The entire COEX complex offers hours of exploration with shops, restaurants, an aquarium, and a cinema.
Loading comments…
Heading to Coex K-Pop Square? Find someone to go with — share plans and tips with travelers near you. Free on WhatsApp.
Find travel buddiesSamseong Station (Line 2) Exit 5/6, connected to COEX.


Discover 9 hot pop-up stores in Seoul this week — K-beauty, mechanical keyboards, fashion, and character collaborations in Seongsu, Hongdae, Gangnam, and Yeouido.
Seoul's biggest popup week of late May 2026 — Disney's House of Toy Story opens in Seongsu, SEVENTEEN MINITEEN drops its first solo flagship, Nice Ghost Club x Cowboy Bebop lands May 26, plus 7 last-chance picks closing May 31.
Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.