OHESHIO 26SS Collection Popup

OHESHIO is a rising Korean fashion brand known for its 'hip + lovely' aesthetic, blending sensuous color palettes with minimal silhouettes across dresses, outerwear, bags, and accessories. At this The Hyundai Seoul popup, visitors can explore the brand's 2026 S/S Collection alongside the ongoing OHESHIO x NAUTICA collaboration line — a unique pairing of Korean contemporary design with the classic American sportswear brand.

Previous OHESHIO popups have offered purchase incentives like complimentary dot scarves for orders over 200,000 KRW, and similar gifts are expected at this venue. The brand has built a devoted following through its flagship store in Hannam and presence at Musinsa locations across Seoul.

What makes OHESHIO particularly interesting for international visitors is that the brand operates a full English-language online store (en.oheshio.com) with international shipping to the US, Australia, Taiwan, Singapore, Hong Kong, and New Zealand. So if you discover a piece you love at the popup but can't fit it in your luggage, you can order it shipped home.

The Hyundai Seoul in Yeouido is Korea's most iconic department store for popup culture, regularly hosting some of the city's most talked-about limited events. Even if OHESHIO isn't specifically on your radar, The Hyundai Seoul itself is a must-visit tourist destination — check out the famous 5F rooftop garden 'Sounds Forest' and the numerous other popups running simultaneously. Yeouinaru Station (Line 5) Exit 3 is a 5-minute walk.