Yeouido Guide

Korean beauty brand Litydaum (LITYDAUM) lands at The Hyundai Seoul in Yeouido from April 21 to May 6, 2026. Set up at the B2 Beclean pop-up zone, the activation lets visitors experience the brand's skincare line firsthand and grab event-only perks. Foreign tourists can pair the visit with The Hyundai's flagship dining hall and Han River views, making it a low-pressure beauty stop in central Seoul.

American premium casual brand Jeep Kids opens a long-running pop-up at Lotte Department Store Yeongdeungpo from April 21 to September 1, 2026. Set on the 8th floor next to Bluedog, the booth offers casual styles inspired by adventure and freedom, plus vintage-mood prints and trendy graphics across a wide kids fashion lineup. A practical stop for families shopping in the Yeouido and Yeongdeungpo area.

A Detective Conan: The Last Wizard of the Century pop-up opens on the 5th floor of The Hyundai Seoul in Yeouido from April 28 to May 10, 2026. Themed around iconic phantom thief Kid, the event recreates his calling card and signature settings, with photo zones and exclusive merchandise for global anime fans visiting Seoul's flagship department store.

SNS-viral Korean dessert maker JJ Dessert sets up a butter-tteok pop-up on the 1st-floor Pop-up Street of Lotte Department Store Yeongdeungpo from April 1 to May 31, 2026. Foreign visitors can taste the chewy buttered rice cake getting buzz across Korean social media right beside Yeouido. Mon–Thu 10:30–20:00, Fri–Sun 10:30–20:30, near Yeongdeungpo Station.

The most popular Han River park, framed by the 63 Building skyline. Famous for cherry blossoms, the Seoul Fireworks Festival, picnic-and-chicken delivery on the lawns, bike rentals and Hangang ferry cruises year-round.

The quintessential Seoul cherry blossom experience. Riverside lawns with Han River views, 63 Building, cherry blossoms, bike rentals, and chicken delivery to the park.

Seoul's most famous cherry blossom street. 1,800 King cherry trees form a 1.7km tunnel along the Han River behind the National Assembly. Car-free weekends during the festival.

Seoul transforms into a pink wonderland every spring. From illuminated lakeside walks to peaceful picnic parks, discover the best cherry blossom spots across Seoul — organized by mood: night views, photo spots, and picnic areas. Peak bloom: April 3–14, 2026.