Yeouido Guide
Discover the best spots in Yeouido
Yeouido (여의도) is Seoul's financial and entertainment district — home to the National Assembly, major broadcasting networks, and the expansive IFC Mall. Famous for cherry blossoms in spring along the Han River parks, Yeouido combines business, culture, and leisure along one of Seoul's most scenic waterfront areas.
Popup Stores
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$$OHESHIO 26SS Collection Popup
OHESHIO, a rising Korean fashion brand known for its 'hip + lovely' aesthetic blending sensuous colors with minimal silhouettes, showcases its 2026 S/S Collection at The Hyundai Seoul. Browse dresses, outerwear, bags, and accessories, plus the OHESHIO x NAUTICA collaboration line.
Apr 16 - Apr 22fashionshoppingK-fashion
N32 Lifestyle Pop-up at The Hyundai Seoul
Premium mattress and lifestyle brand N32 presents a pop-up at The Hyundai Seoul in Yeouido. Experience their signature products and discover modern living essentials in an elegantly designed space.
Mar 9 - Mar 26lifestyle
Hatsune Miku Pop-up: Meet and Greet
$$Hatsune Miku's Meet and Greet pop-up arrives at Times Square Yeongdeungpo. Featuring exclusive Vocaloid merchandise, interactive installations, photo opportunities, and special meet-and-greet sessions for fans.
Mar 18 - Mar 31animelimited-editioncollaboration
$$$Masavis Japanese Dessert Pop-up - Yeouido
Masavis, born in Tokyo, offers special dessert experiences crafted with artisan spirit and select ingredients at IFC Mall.
Nov 28 - May 22fooddessertjapanese-food
Attractions
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Yeouido Hangang Park Cherry Blossom Picnic
The quintessential Seoul cherry blossom experience. Riverside lawns with Han River views, 63 Building, cherry blossoms, bike rentals, and chicken delivery to the park.
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Yeouido Yunjung-ro Cherry Blossom Tunnel
Seoul's most famous cherry blossom street. 1,800 King cherry trees form a 1.7km tunnel along the Han River behind the National Assembly. Car-free weekends during the festival.
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