Yeouido Popup Stores

Korean beauty brand Litydaum (LITYDAUM) lands at The Hyundai Seoul in Yeouido from April 21 to May 6, 2026. Set up at the B2 Beclean pop-up zone, the activation lets visitors experience the brand's skincare line firsthand and grab event-only perks. Foreign tourists can pair the visit with The Hyundai's flagship dining hall and Han River views, making it a low-pressure beauty stop in central Seoul.

American premium casual brand Jeep Kids opens a long-running pop-up at Lotte Department Store Yeongdeungpo from April 21 to September 1, 2026. Set on the 8th floor next to Bluedog, the booth offers casual styles inspired by adventure and freedom, plus vintage-mood prints and trendy graphics across a wide kids fashion lineup. A practical stop for families shopping in the Yeouido and Yeongdeungpo area.

A Detective Conan: The Last Wizard of the Century pop-up opens on the 5th floor of The Hyundai Seoul in Yeouido from April 28 to May 10, 2026. Themed around iconic phantom thief Kid, the event recreates his calling card and signature settings, with photo zones and exclusive merchandise for global anime fans visiting Seoul's flagship department store.

Korean phone-case and accessory brand Kejjim Village builds a flower-garden pop-up at Times Square Yeongdeungpo's New Wave Zone basement from April 29 to May 5, 2026. Visitors can browse the full Kejjim line and pick out colorful phone cases in person, set against a blooming spring installation. Foreign travelers visiting the Yeouido shopping district can drop in daily from 10:30 to 22:00.

K-pop boy group ATEEZ takes over the Times Square mall atrium in Yeongdeungpo with their ANITEEZ character pop-up from May 1 to May 14, 2026. ATINY fans worldwide can shop plushies, photo cards and limited goods featuring the band's animal alter-egos at Korea's largest one-stop shopping complex. Open daily 10:30 to 22:00 on the first floor, easily reached from the Yeouido tourist zone.

Korean derma skincare brand COOPY pops up at Nice Weather inside The Hyundai Seoul on Yeouido, from April 23 to May 6, 2026. The Lab To Home concept lets visitors test PDRN- and azulene-rich products on the spot, with up to 40 percent off pop-up-only deals. Located in the architecturally stunning Yeouido megamall, it's an easy bonus stop for K-beauty fans visiting nearby Han River Park.

Bandai Namco Korea brings its hit Japanese anime lottery game Ichiban Kuji to Times Square Yeongdeungpo from April 29 to May 10, 2026. Every ticket guarantees a prize ranging from A-grade figures to the coveted Last One reward, with rotating IP themes drawing from popular manga and anime. The Atrium A pop-up sits beside Gate 3 on the first floor, making it a fun stop while shopping at Seoul's biggest mall complex.

ggott (also known as Jijiotti or 'gg-otti') is a Korean fashion brand that fuses everyday bags with floral installation art. The two-week pop-up at The Hyundai Seoul's basement-2 PEER zone in Yeouido, running April 23 to May 6, brings ggott's daily bags, signature flower styling, and weekly fresh-flower decorations under one roof. A nice stop for foreign visitors interested in soft, feminine Korean accessory design beyond mainstream brands.

Korean fashion brand Sandmuseum celebrates its second anniversary with a 'COW GIRLS CLUB' themed pop-up at The Hyundai Seoul's basement EAST POP-UP ZONE in Yeouido, from April 30 to May 6. The week-long showcase brings cowgirl-inspired apparel, accessories, and limited-edition collabs to Korea's most photogenic department store. A pick for travelers who like spotting trending Korean indie labels in central Seoul.

Outdoor performance wearable Hypershell sets up on the 4th floor Pop-up Studio A of The Hyundai Seoul, running April 16 through May 6. The AI-powered wearable robotics device coordinates with users' movements to amplify and control power exactly when needed — visitors can try on the device and experience future-forward exercise tech inside Yeouido's flagship lifestyle complex.

Optima Wellness Museum gathers a curated mix of dermatology-grade and inner-beauty brands at The Hyundai Seoul B1 from April 24 to May 6, 2026. The gallery-style pop-up is built for sensitive-skin shoppers who want to test K-beauty staples in a calm, lab-clean setting rather than busy Olive Young aisles. The Hyundai is a top tourist department store on Yeouido, easy from Yeouinaru and Yeouido Stations.

ZENSAI, a high-end contemporary casual label born in Beverly Hills, sets up a month-long pop-up on the first floor of Lotte Department Store Yeongdeungpo from May 1 to 31. Free-spirited silhouettes, trend-forward cuts, and easy seasonal pieces are on display, giving foreign travelers a calm air-conditioned department-store browse next to Yeongdeungpo Station — a useful western-style fashion stop while planning Hangang River walks or shopping at the adjacent Times Square mall.