Seongsu Shopping

RAWROW is a Korean bag and accessory brand celebrated for its minimalist designs and premium materials, with its Seongsu studio and store on the 2nd floor of MG Building. The brand's signature packs, totes, and briefcases are beloved by Seoul's creative professionals. A must for anyone seeking functional, beautifully crafted Korean bags.

TUNE is a sleek audio and lifestyle concept store in Seongsu that merges music culture with contemporary fashion and design. The store offers a curated selection of premium headphones, speakers, and music accessories alongside exclusive lifestyle items. A unique destination where sound and style come together.

EGU Home is a Korean home decor and lifestyle store in Seongsu offering beautifully curated furniture, objects, and accessories. The store blends modern Korean aesthetics with global design sensibilities to create a sophisticated home shopping experience. Ideal for those looking to bring a touch of Seoul's design culture home.

Musinsa Empty is a concept space by Musinsa that functions as a rotating pop-up and brand showcase venue in Seongsu. The minimalist "empty" space is intentionally left open to host new brands and experiences on a regular basis. A dynamic spot that always offers something fresh for fashion-forward visitors.

Ader Error Seongsu Space is the creative flagship of one of Korea's most internationally recognized avant-garde fashion brands. Known for its playful deconstructed designs, the store itself is an architectural and artistic statement. A benchmark destination for understanding contemporary Korean fashion and design.

Housed in the historic Daelim Warehouse, Musinsa Store Seongsu is a flagship multibrand retail experience from Korea's biggest fashion platform. The repurposed industrial space features rotating brand showcases, pop-up installations, and the full Musinsa brand ecosystem. An essential destination for discovering the breadth of Korean fashion in one iconic location.

KITH Seoul is the first Korean outpost of the globally acclaimed New York lifestyle brand known for its curated sneakers, apparel, and exclusive collaborations. The Seongsu store features the brand's signature Treats cereal bar alongside premium fashion drops. A pilgrimage site for sneakerheads and streetwear fans visiting Seoul.

Musinsa Standard is the in-house brand of Korea's largest fashion platform, Musinsa, offering quality basics at accessible prices. The Seongsu flagship spans multiple floors and carries the brand's full lineup of everyday essentials. A perfect stop for well-designed, affordable Korean wardrobe staples.

Salomon Seongsu is the Korean flagship of the iconic French outdoor and trail running brand, located in the vibrant Yeonmujang-gil area. The store showcases Salomon's full range of performance footwear, apparel, and accessories in a sleek retail environment. A must for outdoor enthusiasts and sneaker fans exploring Seongsu.

Plastic Product is a Seongsu-based streetwear and accessories store known for its playful design language and premium quality. Located on the 4th floor of a building in the Yeonmujang-gil area, the store has a loyal following for its quirky, collectible items. A hidden gem for those who appreciate bold, unconventional fashion.

Newnew Lab is a creative concept store in Seongsu featuring indie Korean brands, art objects, and lifestyle items hard to find elsewhere. The space acts as a launchpad for up-and-coming Korean designers, making it a great spot to discover fresh talent. Expect unexpected collabs, limited goods, and a welcoming community vibe.

Gentle Monster House Nowhere Seoul is the permanent flagship for the globally renowned Korean eyewear brand, featuring its signature surrealist art installations alongside the latest collections. The immersive store experience is as much a gallery as a shop, with rotating themes that transform the entire space. A landmark destination in Seongsu for art and fashion lovers alike.