Seongsu Shopping

Korea's largest Olive Young flagship store spanning 5 floors and 4,600㎡ in Seongsu. Home to 150+ exclusive brands, AI skin diagnostics, and 6 professional beauty care services — the #1 K-beauty destination for foreign tourists in Seoul.

SUARE Seongsu is a basement-level fashion concept store offering a thoughtfully curated mix of contemporary Korean and international fashion pieces. The intimate underground space creates a unique browsing atmosphere away from the street-level hustle. A hidden gem for fashion-savvy visitors looking for something distinctive.

PRTPRT Shop is an independent Korean fashion and art goods store nestled in Seonmyeong Square in Seongsu. The store carries a carefully selected range of independent brand clothing, prints, and accessories with a strong artistic identity. A beloved community shop for those who value authenticity and independent creative work.

Good Runner Company is a Seongsu-based running specialty store that has become a community hub for Seoul's growing running culture. The store carries a curated selection of premium running shoes, apparel, and accessories from top global and niche brands. Regular run clubs and events make it a lively gathering point for the city's active community.

A.Decade is a Seongsu vintage store renowned for its high-quality selection of archival and collectible fashion pieces spanning several decades. Located on the 2nd floor near Seoul Forest, the store has a calm, thoughtful atmosphere perfect for serious vintage hunting. One of the standout vintage destinations in Seoul for collectors and enthusiasts.

Belier Seoul Forest is a boutique beauty and lifestyle store near Seoul Forest in Seongsu, specializing in premium skincare, perfumes, and curated wellness products. The store has a warm, editorial ambiance that makes it feel more like a beauty concept space than a typical shop. A serene escape for beauty enthusiasts near the greenery of Seoul Forest.

Beaker is one of Korea's most beloved multibrand concept stores, and its Seongsu location offers an expertly curated selection of Korean and international fashion, beauty, and lifestyle products. Known for discovering and amplifying emerging talent, Beaker has been a driving force in Korean fashion retail for years. The sleek, gallery-like interior makes for an elevated browsing experience.

COOR is a curated Korean fashion multi-brand store in Seongsu that focuses on color-coordinated styling concepts. The store helps shoppers discover how to put together cohesive outfits through its thoughtfully organized collections. A fun, accessible, and visually engaging shopping destination for fashion lovers of all levels.

Blue Elephant Space is a creative multi-use store in Seongsu that blends fashion retail with an art gallery and event space. The store carries curated indie fashion labels alongside artist merchandise and limited-edition collaborations. A charming, eclectic spot that perfectly captures Seongsu's spirit of creative fusion.

Ader Error OrbShop is a satellite retail concept by the celebrated Korean fashion brand Ader Error, focusing on its accessories, beauty, and lifestyle product lines. The compact, concept-forward space offers exclusive items not always available at the main store. A fresh and playful addition to the Seongsu fashion ecosystem.

The Adidas Originals Flagship in Seongsu is one of the brand's most distinctive global stores, housed in a striking building that reflects the neighborhood's industrial heritage. The store offers the full Originals collection alongside exclusive Seoul-only releases and customization services. An immersive brand experience for sneakerheads and fashion lovers.

KASINA is one of Korea's most prestigious sneaker and streetwear boutiques, with its Seongsu location serving as a showcase for exclusive global brands and limited-edition drops. The store is famous for its Nike, New Balance, and other brand collaborations exclusive to the Korean market. A cornerstone of Seoul's sneaker culture.