Obvert Pop-up Myeongdong

Korean womenswear brand Obvert sets up shop on the 9th floor Kinetic Stage of Lotte Department Store Main Branch, running April 24 through May 14. Drawing from the lifestyle of women living in the city, the limited-time pop-up showcases shirts, knits, blouses, and jackets full of refined elegance — an easy fashion stop for visitors to central Myeongdong's biggest department store.