The Wuthering Waves: Promise with Chixia After School popup transforms Samsung Store Hongdae into an enchanting after-school world themed around Chixia, the beloved fire-element character from Kuro Games' hit open-world action RPG. Developed in partnership between Kuro Games and Samsung Galaxy Store, this two-phase event (Phase 1: April 9-12, Phase 2: April 13-22) invites fans and visitors to explore a meticulously designed space spanning two floors of the flagship Samsung Store in the heart of Hongdae.
The ground floor is a completely free walk-in experience requiring no reservation. Visitors are greeted by a cherry blossom-lined school corridor leading through a nostalgic classroom set, a charming bus stop photo zone, and an after-school arcade recreation. Galaxy S26 Ultra gameplay stations let you try Wuthering Waves with Samsung's latest hardware, while a photocard kiosk prints personalized souvenir cards on the spot. A Galaxy Buds4 OST listening zone plays the game's atmospheric soundtrack, and a large blackboard invites fans to leave heartfelt messages for Chixia. Cosplayers portraying Chixia and Lucila visit the venue throughout the event, creating spontaneous photo opportunities.
Wondering about Wuthering Waves: Promise with Chixia After School? A Korean local will look into it for you — how to get there, what to order, whether it's worth it. Free on WhatsApp.
Ask a localThe second floor is the premium experience zone requiring 100% advance online reservation. The After-School Arcade features interactive mini-games where visitors can win prizes, while the After-School Stationery Shop stocks popup-exclusive merchandise including character goods, collectibles, and limited items unavailable anywhere else. The highlight product is the Galaxy S26 Ultra Chixia Accessory Edition — limited to just 2,000 units at 322,000 KRW each, bundling a magnetic phone case, an LED diorama mood lamp, and six Galaxy Store discount coupons.
Located just a 7-minute walk from Hongik University Station Exit 8, the popup sits on Yanghwa-ro, one of Hongdae's main thoroughfares. The surrounding area is packed with cafes, vintage shops, and street art, making it easy to combine your visit with a full afternoon exploring one of Seoul's most vibrant neighborhoods.
Line 2 Hongik University Station Exit 8, 7-minute walk south along Yanghwa-ro
K-beauty collabs, streetwear drops, and a luxury jewelry lab — your complete guide to Seongsu's hottest pop-ups this week.
Night views, Insta-worthy photo spots, and lazy picnic parks — 10 cherry blossom spots in Seoul organized by mood. Includes 2026 festival dates and subway directions.
Four anime collab cafes, an immersive soju museum, and BTS ARIRANG — your neighborhood-by-neighborhood guide to Seoul's hottest pop-ups this week.