
This popup ended on Apr 22, 2026.
See what's on now in hongdae →The Wuthering Waves: Promise with Chixia After School popup transforms Samsung Store Hongdae into an enchanting after-school world themed around Chixia, the beloved fire-element character from Kuro Games' hit open-world action RPG. Developed in partnership between Kuro Games and Samsung Galaxy Store, this two-phase event (Phase 1: April 9-12, Phase 2: April 13-22) invites fans and visitors to explore a meticulously designed space spanning two floors of the flagship Samsung Store in the heart of Hongdae.
The ground floor is a completely free walk-in experience requiring no reservation. Visitors are greeted by a cherry blossom-lined school corridor leading through a nostalgic classroom set, a charming bus stop photo zone, and an after-school arcade recreation. Galaxy S26 Ultra gameplay stations let you try Wuthering Waves with Samsung's latest hardware, while a photocard kiosk prints personalized souvenir cards on the spot. A Galaxy Buds4 OST listening zone plays the game's atmospheric soundtrack, and a large blackboard invites fans to leave heartfelt messages for Chixia. Cosplayers portraying Chixia and Lucila visit the venue throughout the event, creating spontaneous photo opportunities.
Loading comments…
Heading to Wuthering Waves: Promise with Chixia After School? Find someone to go with — share plans and tips with travelers near you. Free on WhatsApp.
Find travel buddiesThe second floor is the premium experience zone requiring 100% advance online reservation. The After-School Arcade features interactive mini-games where visitors can win prizes, while the After-School Stationery Shop stocks popup-exclusive merchandise including character goods, collectibles, and limited items unavailable anywhere else. The highlight product is the Galaxy S26 Ultra Chixia Accessory Edition — limited to just 2,000 units at 322,000 KRW each, bundling a magnetic phone case, an LED diorama mood lamp, and six Galaxy Store discount coupons.
Located just a 7-minute walk from Hongik University Station Exit 8, the popup sits on Yanghwa-ro, one of Hongdae's main thoroughfares. The surrounding area is packed with cafes, vintage shops, and street art, making it easy to combine your visit with a full afternoon exploring one of Seoul's most vibrant neighborhoods.
Line 2 Hongik University Station Exit 8, 7-minute walk south along Yanghwa-ro



Seoul's biggest popup week of late May 2026 — Disney's House of Toy Story opens in Seongsu, SEVENTEEN MINITEEN drops its first solo flagship, Nice Ghost Club x Cowboy Bebop lands May 26, plus 7 last-chance picks closing May 31.
Seoul's best popup stores May 11–18, 2026 — Pokémon Mega Festa across Seongsu & Seoul Forest (with updated entry method), two new K-beauty launches, and 5 last-chance picks closing this week.
Hongdae becomes anime city this week — Chainsaw Man, CLAMP, Haikyu!! and 7 other anime collab cafes plus BABYMONSTER's K-pop pop-up, Fuggler at Sangsangmadang and a viral fox character pop-up. 15 free Hongdae pop-ups for May 4–11, 2026.