Hongdae Guide
Discover the best spots in Hongdae
Hongdae (홍대) is Seoul's vibrant youth culture district — home to Hongik University's art scene, indie music venues, and a non-stop lineup of popup stores and anime collab cafes. From Haikyu!! and Frieren exhibitions to K-pop fan events and character goods markets, Hongdae is the ultimate destination for otaku culture and trendy experiences in Seoul.
Popup Stores
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Frieren: Beyond Journey's End Exhibition
1The hit anime Frieren: Beyond Journey's End has its own exhibition at AK Plaza Hongdae! Explore stunning displays that bring the story to life, collect exclusive entry gifts, and browse a wide range of merchandise. Running through late March for anime fans visiting Seoul.
Dec 18 - Mar 29frierenartanime
Digimon Adventure x Cafe Omake Collab Cafe
1Join the DigiDestined on a nostalgia-packed adventure at Cafe Omake in Sinchon! This Digimon Adventure collab cafe recreates the Digital World through themed menus and exclusive MD goods. A heartwarming experience for fans who grew up with these digital monsters.
Jan 22 - Mar 25digimonfoodanime
Haikyu!! Popup Store
1Calling all Haikyu!! fans! The 'Break Time' popup is coming to AK Plaza Hongdae, featuring brand-new illustrations of your favorite characters during their downtime, plus exclusive original merchandise. Get ready for some volleyball-themed fun this spring!
Mar 24 - Apr 15haikyuanimemanga
$Daol Store: Sanrio Character Goods Popup
Daol Store, a beloved Seoul character goods and vintage stationery shop, brings its gacha treasure hunt experience to AK Plaza Hongdae 2F. Find discontinued Sanrio seasonal products, hard-to-find character merchandise, and the latest releases through gacha capsule machines and curated shelves. From retro Hello Kitty to current Cinnamoroll.
Apr 10 - Apr 23charactershoppingart
