Daol Store: Sanrio Character Goods Popup

Daol Sangjom (Daol Store), a beloved Korean character goods and vintage stationery shop with permanent locations in Sharosu-gil and Yeonnam-dong and over 21,000 Instagram followers, brings its signature gacha-style treasure hunt experience to AK Plaza Hongdae's 2nd floor. The popup specializes in an irresistible mix of discontinued Sanrio seasonal products, hard-to-find character merchandise, and the latest new releases — all available through random gacha capsule machines and curated display shelves.

From retro Hello Kitty items to current-season Cinnamoroll goods, the store blends nostalgic Korean stationery culture with the thrill of blind-box collecting. Gacha machines accept 1,000 KRW coins and dispense random Sanrio character items — the surprise element is a big part of the fun. The curated shelves feature carefully sourced discontinued items that are nearly impossible to find at regular Sanrio retailers.

Located on AK Plaza Hongdae 2F alongside the Bolkku Kikku stationery popup, this creates a convenient one-stop destination for stationery and character goods lovers. AK Plaza is directly connected to Hongik University Station exits 4-5, so you never have to step outside.