Daol Store: Sanrio Character Goods Popup

Daol Sangjom (Daol Store), a beloved Korean character goods and vintage stationery shop with permanent locations in Sharosu-gil and Yeonnam-dong and over 21,000 Instagram followers, brings its signature gacha-style treasure hunt experience to AK Plaza Hongdae's 2nd floor. The popup specializes in an irresistible mix of discontinued Sanrio seasonal products, hard-to-find character merchandise, and the latest new releases — all available through random gacha capsule machines and curated display shelves.

From retro Hello Kitty items to current-season Cinnamoroll goods, the store blends nostalgic Korean stationery culture with the thrill of blind-box collecting. Gacha machines accept 1,000 KRW coins and dispense random Sanrio character items — the surprise element is a big part of the fun. The curated shelves feature carefully sourced discontinued items that are nearly impossible to find at regular Sanrio retailers.