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15 Seongsu Popup Stores Open This Week (March 9–16, 2026)
Your complete guide to every popup store in Seongsu this week — from BLACKPINK merch and Nike collabs to a giant tin can arcade and a Japanese band's immersive art space.
seongsupopupweekly-guidefashionkpopfree-entrymarch-2026
Seongsu is Seoul's popup capital — and this week is packed. Whether you're into K-pop merch, sneaker drops, or weird-but-worth-it art installations, there's something here for you.
We've organized everything by urgency so you don't miss the ones closing soon.
Last Day — March 9
These three close on Sunday. If you're already in Seongsu, now or never.
Nike x SKIMS Spring 2026 Collection
Ends March 9 · Free entry
The Nike x SKIMS collab at Senne Seoul — ballet-inspired athleisure in a beautifully curated space. Even if you're not buying, the space itself is worth a visit.
1
Nike x SKIMS Spring 2026 Collection
The highly anticipated Nike x SKIMS collaboration debuts at Senne Seoul. Inspired by ballet, the Spring 2026 collection blends athleticism with elegance in a beautifully curated popup space.
20, Yeonmujang 5-gil, Seongdong-gu, Seoul
fashioncollaborationlimited-edition
BLACKPINK 'DEADLINE' Album Popup Store
Ends March 9 · MUSINSA Standard Seongsu
Limited Seoul-edition merch for BLACKPINK's DEADLINE mini album. Expect lifestyle items, photocards, and long lines — get there early.
2
BLACKPINK 'DEADLINE' Album Popup Store
Celebrate BLACKPINK's new mini album 'DEADLINE' at this special popup in Seongsu. Browse Seoul edition merchandise, lifestyle items, and limited-edition products at MUSINSA Standard.
83, Yeonmujang-gil, Seongdong-gu, Seoul
kpoplimited-editionlifestyle
Olive Better Wellness Platform Launch
Ends March 9 · Olive Young N Seongsu
A wellness-focused popup inside Olive Young's Seongsu flagship. Curated health and skincare products — a quick stop if you're in the area.
3
Olive Better Wellness Platform Launch
Explore Olive Better, a new wellness curating platform launching at Olive Young N Seongsu. Discover curated health and wellness products in this innovative popup experience.
13, Yeonmujang 7-gil, Seongdong-gu, Seoul
beautylifestyle
Closing This Week
A few more days left on these — don't wait until the weekend.
Feng Chen Wang 10th Anniversary Popup
Ends March 11 · MUSINSA EMPTY, 1F
Chinese-British designer Feng Chen Wang's 10th anniversary show at Musinsa Empty. The 26SS collection features deconstructed tailoring, lace details, and 3D check patterns. Worth the trip if you care about fashion at all.
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Feng Chen Wang 10th Anniversary Popup
Celebrating its 10th anniversary, Chinese-British fashion label Feng Chen Wang presents its 26SS collection at Musinsa Empty Seongsu. The popup showcases the brand's signature deconstructed tailoring, delicate lace details, and 3D check patterns, offering a look into a decade of innovation and new creative direction.
97, Seongsui-ro, Seongdong-gu, Seoul (MUSINSA EMPTY, 1F)
fashion
BEAKER x Salomon XT-Whisper Popup
Ends March 12 · BEAKER Seongsu
The Salomon XT-Whisper collab sneakers — only available here. BEAKER's curated space pairs well with the performance-meets-fashion vibe. If you want these, this is your only shot.
5
BEAKER x Salomon XT-Whisper Popup
Discover exclusive Salomon XT-Whisper sneakers only available at BEAKER Seongsu. This limited collaboration brings together BEAKER's curated fashion sense with Salomon's performance-driven outdoor design.
7-1, Yeonmujang-gil, Seongdong-gu, Seoul
fashioncollaborationlimited-edition
New This Week
Fresh openings — catch them before everyone else does.
Eclipse World: Into the Tin Case
March 12–15 · Free entry
A giant tin can installation with retro arcade games inside. Win free grape-flavored Eclipse mints, customize keyrings, and take photos. Genuinely hard to describe but it looks worth seeing. Advance reservation via Naver recommended.
6
Eclipse World: Into the Tin Case — Grape Flavor Launch Popup
Eclipse Mints brings a giant tin case to Seongsu for a retro arcade-themed popup celebrating the launch of their new grape flavor. Step inside the oversized tin case to play three mission-based games, earn free grape Eclipse mints, customize keyrings, and take photos. Open daily 11AM-9PM with advance reservation via Naver.
88, Seongsui-ro, Seongdong-gu, Seoul
foodfree-entrylimited-edition
ZUTOMAYO INTENSE II IN SEOUL
March 12–29 · Reservation required
An immersive art space for Japanese band ZUTOMAYO (ずっと真夜中でいいのに。). The ZOMBIE CRAB LABO concept merges music, science, and art with unique installations and limited-edition merch. Book in advance — this will sell out.
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ZUTOMAYO INTENSE II IN SEOUL POPUP STORE
Welcome to ZOMBIE CRAB LABO — a space where music, science, and art converge, reflecting the world of ZUTOMAYO (Zutto Mayonaka de Ii no ni). This immersive experience in Seongsu features unique installations and limited-edition merchandise celebrating their latest work. **Operating Hours** - March 12 (Thu): 17:00–22:00 - March 13 (Fri) – March 15 (Sun): 11:00–22:00 - March 16 (Mon) – March 29 (Sun): 11:00–20:00 **Reservations:** Both advance and same-day reservations are available. Same-day reservations open 15 minutes before each session begins.
24-14, Achasan-ro 5-gil, Seongdong-gu, Seoul
artkpoplimited-edition
Still Running — No Rush, But Don't Sleep on These
These have more time, but that doesn't mean they're not worth visiting this week.
MUSINSA x Nike Air Max Popup Store
Ends March 15
Seongsu-exclusive Nike Air Max colorways with a lucky draw event. If you're a sneakerhead, this is a must.
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MUSINSA x Nike Air Max Popup Store
Discover the Seongsu-inspired Nike Air Max collection at MUSINSA Store Seongsu. Featuring exclusive MUSINSA colorways and a lucky draw event, this collaboration celebrates sneaker culture with limited-edition releases.
37, Yeonmujang-gil, Seongdong-gu, Seoul
fashioncollaborationlimited-edition
Samsung Galaxy S26 at T Factory
Ends March 29 · Free entry
Hands-on experience with the new Galaxy S26. Pre-order the SKY S26 with exclusive benefits. A solid tech stop even if you're just curious.
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T Factory: Galaxy S26 Experience
Experience the brand new Samsung Galaxy S26 at T Factory Seongsu. Pre-order the SKY S26 with exclusive benefits, enjoy hands-on demos, and participate in special experience events.
7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul
techlifestyle
Gentle Monster x Disney x F1 Circuit Collection
Ends June 7 · Free entry · Haus Nowhere Seoul
Mickey Mouse in a racing suit. An actual F1 car on display. Wing-shaped sunglasses inspired by racing cars. This is Gentle Monster doing what Gentle Monster does best — making you stop and stare. Easy yes even if you don't buy anything.
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Gentle Monster x Disney x F1 Circuit Collection at Haus Nowhere Seoul
Gentle Monster unveils the 2026 Circuit Collection in collaboration with Disney and Formula 1 at Haus Nowhere Seoul in Seongsu. The collection features 8 sunglasses inspired by F1 racing cars with wing-shaped frames. Visitors can see a monumental Mickey Mouse sculpture in a racing suit alongside a full-scale Formula 1 car display.
433, Ttukseom-ro, Seongdong-gu, Seoul
fashioncollaborationdesign
CU Seongsu Dessert Park
Ends May 12 · Free entry
Every popular CU convenience store dessert in one themed space. If you've been curious about Korean convenience store culture, this is the move.
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CU Seongsu Dessert Park
All your favorite Korean convenience store desserts in one place! CU's Seongsu Dessert Park is a special popup where you can discover and enjoy the most popular CU dessert items in a fun themed space.
21, Yeonmujang 3-gil, Seongdong-gu, Seoul
foodlifestylefree-entry
Bioheal BOH Anti-Aging Solution Experience
Ends March 31 · Olive Young N Seongsu
Personalized skincare from one of Korea's top beauty brands. Try before you buy — great for anyone building a K-beauty routine.
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Bioheal BOH Anti-Aging Solution Experience
Experience Bioheal BOH's signature anti-aging solutions at Olive Young N Seongsu. Try the brand's innovative skincare products and discover personalized aging care routines at this long-running beauty popup.
13, Yeonmujang 7-gil, Seongdong-gu, Seoul
beautylifestyle
SWEETCH Seongsu Flagship Store
Ends June 6 · Grand opening up to 30% off
Korean bag brand SWEETCH's new 3-story flagship — bags on the first floor, music on the second, cafe on the third. Locally-made coated canvas and leather bags with serious craftsmanship.
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SWEETCH Seongsu Flagship Store Grand Opening
Korean bag brand SWEETCH opens its new 3-story flagship store in Seongsu, offering three distinct experiences across three floors — bags, music, and a cafe. Known for locally-made coated canvas and leather bags with exceptional craftsmanship, SWEETCH celebrates the grand opening with up to 30% off.
21, Sangwon 1-gil, Seongdong-gu, Seoul
fashionlifestyledesign
SABRE Paris Seongsu Store
Ends June 6 · Grand opening 20% off
French eyewear brand with personalized engraving services. A quiet, stylish stop if you're shopping for sunglasses.
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SABRE Paris Seongsu Store Grand Opening
French eyewear brand SABRE Paris opens its new Seongsu store. Enjoy personalized engraving services and a 20% grand opening discount on the brand's signature sunglasses and optical frames.
20, Seoulsup 4-gil, Seongdong-gu, Seoul
fashionlifestyle
R.LUX Luxury Lifestyle Popup
Ends April 30
Premium lifestyle products in an elegant Seongsu space. Browse if you're in the neighborhood.
15
R.LUX Luxury Lifestyle Popup
Experience R.LUX's luxury products displayed in an elegant space in Seongsu. Browse premium lifestyle items in this sophisticated popup that brings high-end aesthetics to the neighborhood.
11, Yeonmujang 11-gil, Seongdong-gu, Seoul
lifestyledesignlimited-edition
How to Plan Your Visit
All 15 popups are within walking distance in the Seongsu-dong area. Here's a suggested route:
- Morning: Start with the closing-soon spots — Nike x SKIMS and BLACKPINK DEADLINE (both end Mar 9)
- Midday: Walk to MUSINSA EMPTY for Feng Chen Wang, then BEAKER for Salomon
- Afternoon: Hit Gentle Monster x Disney x F1 at Haus Nowhere, then CU Dessert Park
- Evening: Galaxy S26 at T Factory, then dinner in Seongsu
Most popups open around 11AM and close between 8–9PM. Check individual listings for exact hours.