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8 Must-Visit Pop-up Stores in Seongsu This Week (July 29 – August 9)
Discover the hottest pop-up stores in Seongsu this week — from Chiikawa Sushi & Stray Kids to Olive Young N, Mardi Mercredi, and Pokemon! Dates, directions, and tips included.
seongsuweekly-guidepopupfashionbeautykpopjuly-2026august-2026
Seongsu is buzzing with unmatched energy as July transitions into August 2026. This week, Brooklyn of Seoul plays host to a stellar lineup of global K-Pop birthday events, exclusive K-Beauty skincare lounges, viral anime pop-ups, and streetwear flagship pop-ups.
Whether you are hunting for limited-edition character merchandise, exclusive K-beauty freebies, or K-pop photo spots, we have curated the 8 most anticipated pop-up stores in Seongsu right now so you can maximize your visit along Yeonmujang-gil.
K-Pop & Fan Special Highlights
K-pop fan activities in Seongsu are reaching fever pitch this week. From global K-pop anniversaries to idol birthday celebrations, here are the top fan experiences.
1. Chiikawa Sushi Pop-up at Musinsa Store Seongsu
One of the most viral characters in Asia, Chiikawa, has launched a themed 'Chiikawa Sushi' pop-up at Musinsa Store Seongsu. Packed with limited-edition plushies dressed as nigiri, stationery, and adorable photobooths, this spot is an absolute must-visit for character lovers.
Open: Aug 1 – Aug 14, 2026
Location: Musinsa Store Seongsu (Seongsu-iro 74). Walk 3 mins from Seongsu Station Exit 3.
1
Chiikawa Sushi Pop-up
Popular character Chiikawa opens ‘Chiikawa Sushi Pop-up’ in Seongsu, decorated with a cute sushi concept 🍣
서울 성동구 성수이로 74 (성수동2가) 무신사 스토어 성수
성수치이카와먼작귀 팝업
2. Stray Kids Birthday Cafe (2026 STAY Week)
In celebration of STAY DAY on August 1st, Cafe Seongsuyul has transformed into an immersive Stray Kids paradise. Fans can enjoy member-themed drinks, collect limited STAY Week cup sleeves, and take photos at curated photospots.
Open: July 26 – Aug 2, 2026
Location: Cafe Seongsuyul (31 Seongsu-iro 16-gil). Walk 7 mins from Seongsu Station Exit 2.
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Stray Kids Birthday Cafe
To celebrate STAY DAY on August 1st, we invite STAY to a special birthday party! ❤️ Check out Stray Kids’ lovely goods at Seongsuyul Cafe. 🎂
서울 성동구 성수이로16길 31 (성수동2가, 성수율) 성수율 카페
성수성수 팝업성수 생일카페
3. NCT WISH Pop-up — Ode to Love at KWANGYA SEOUL
SM Entertainment's breakout unit NCT WISH brings their romantic 'Ode to Love' pop-up experience to KWANGYA SEOUL inside D-Tower. Featuring exclusive concept photos, interactive message boards, and official tour merchandise.
Open: Through July 31, 2026
Location: KWANGYA SEOUL (B1 D-Tower, Acro Seoul Forest). Direct connection from Seoul Forest Station Exit 4.
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NCT WISH Pop-up - Ode to Love
The moment NCT WISH's love touches you🪽 Check out everything from mood lights to cute face wash bands right now!
서울 성동구 왕십리로 83-21 (성수동1가, 아크로 서울포레스트) KWANGYA SEOUL 아크로포레스트 디타워 B1
왕십리왕십리 팝업연예인
K-Beauty & Wellness Lounges
Experience cutting-edge K-beauty innovations and refreshing summer skincare zones along Seongsu's main beauty corridor.
4. Olive Young Summer Recipe Pop-up at Olive Young N Seongsu
Olive Young's flagship building is running a multi-sensory 'Summer Recipe' event with Olive Better and Delight Project. Enjoy custom gelato bars, wellness routine drinks packed with full-size summer supplements, and live performance activations.
Open: July 1 – Aug 29, 2026
Location: Olive Young N Seongsu (Factorial Seongsu, 13 Yeonmujang 7-gil). Walk 4 mins from Seongsu Station Exit 4.
4
Olive Young Summer Recipe Pop-up
Find your own healthier summer recipes! 🍉 Olive Young and Olive Better offer 🌱 All the Better Special Menu, Wellness Routine Gelato! 🥯 Delight Project special menu, Tasty Fun Snack! 🍹 Even a summer refreshing drink containing a whole bag of products! See you at the Seongsu pop-up! 🍀
서울 성동구 연무장7길 13 (성수동2가, 팩토리얼성수) 올리브영N 성수
성수성수 팝업올리브영N성수
5. Medicube X Joan of Friends Pop-Up
High-tech K-beauty skincare brand Medicube partners with Joan of Friends at Space Seongsu. Discover device demos, scalp and skin diagnostic consultations, and receive free gift sets upon completing interactive missions.
Open: June 9 – Sept 7, 2026
Location: Space Seongsu (40 Seongsu-iro 7-gil). Walk 6 mins from Seongsu Station Exit 3.
5
Medicube X Joan of Friends Pop-Up
Global beauty brand Medicube presents a special collaboration pop-up with Jo & Friends at Seongsu Be the first to meet the new X2 with the 🩶 Medicube X Jo & Friends Booster Pro, and receive various experience missions, photo zones, and abundant limited benefits 🎁📸
서울 성동구 성수이로7길 40 (성수동2가, 스페이스 성수) 메디큐브 성수
성수메디큐브medicube 팝업
Fashion, Anime & Character Collaborations
From French-chic K-fashion drops to world-class anime exhibitions, check out the top lifestyle pop-ups in the district.
6. Mardi Mercredi Pop-up (Ddanji and Moto)
The iconic French-contemporary Korean brand Mardi Mercredi showcases its latest summer apparel drop featuring adorable brand mascots Ddanji and Moto on Yeonmujang-gil.
Open: June 25 – Sept 6, 2026
Location: 65 Yeonmujang-gil. Walk 8 mins from Seongsu Station Exit 3.
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Mardi Mercdi Pop-up - Ddanji and Moto
Ddanji and Moto POP-UP Open 🐕 Check out the collection featuring Mardi’s graphic character ‘Ddanji’ and artist Cheolhwa Kwon’s dog ‘Moto’ now! ❤️
서울 성동구 연무장길 65 (성수동2가, 영남공업사) 1층
성수성수 팝업패션
7. LEGO X Pokemon Pop-up at Iguhome Seongsu
LEGODT and Pokemon have teamed up to create a super-cute lifestyle pop-up at Iguhome Seongsu! Featuring Pokemon modular tumblers, carriers, lunch boxes, and stamp rally gift events.
Open: July 17 – Aug 6, 2026
Location: Iguhome Seongsu (57 Yeonmujang-gil). Walk 6 mins from Seongsu Station Exit 4.
7
LEGO X Pokemon Pop-up
✨ LEGODT has opened a special pop-up with Pokemon at Iguhome Seongsu 💛 You can see a variety of lifestyle products such as modular tumblers, carriers, and lunch boxes with cute Pokemon designs 🥤🧳 In addition to pop-up limited discounts, there are also stamp rallies and various purchase events, so if you like Pokemon, be sure to visit this opportunity! ⚡
서울 성동구 연무장길 57 (성수동2가) 이구홈 성수
성수레고트 팝업LEGODT 팝업
8. Demon Slayer Exhibition — Full Focus (전집중展)
Experience the epic battles of Demon Slayer firsthand at this massive exhibition space in Seongsu. Walk through life-sized anime set recreations, original animation cells, and purchase exclusive exhibition merchandise.
Open: June 27 – Sept 27, 2026
Location: Seongsu Special Exhibition Hall.
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귀멸의 칼날 Exhibition - 전집중展
그날의 전투를 직접 경험하세요. 🔥 주요 스토리를 중심으로 구성된 다양한 Exhibition 구역을 통해 작품의 감동과 긴장감을 생생하게 경험할 수 있습니다. ⚔️
Seoul, South Korea
성수성수 전시귀멸의칼날
Practical Tips for Seongsu Pop-up Visitors
- Subway Access: Seongsu Station (Line 2) Exit 3 and Exit 4 put you right in the middle of Yeonmujang-gil where most pop-ups are located.
- Weekday Mornings: Weekends see massive queues (often 30–60 minutes wait per pop-up). Aim for weekday mornings between 11:00 AM and 1:00 PM for walk-ins.
- Stamp Rallies: Most beauty pop-ups (Olive Young N, Medicube) offer full-size free samples if you complete their quick social media missions.
