Slack Campground: AI Experience Popup

Slack Campground is a free two-day outdoor AI experience popup by Salesforce's Slack, set on the COEX East Lawn Plaza in Gangnam with a spring picnic theme. This is one of the most unique tech brand popups in Seoul — combining cutting-edge AI demonstrations with a relaxed outdoor festival atmosphere.

The centerpiece experience is Slack's newly launched AI agent 'Slackbot,' unveiled for the first time in Korea on April 8, 2026. This AI assistant handles tasks like meeting summaries, report preparation, and task planning through natural language conversation. At the Campground, visitors can interact directly with Slackbot, build their own first AI agent at interactive demo stations, and explore how AI is transforming workplace collaboration.

The campground format is borrowed from Salesforce's global World Tour events, featuring hands-on demo zones in a lively outdoor setting. The spring picnic theme means the COEX East Lawn is dressed up with greenery, seating areas, and photo spots — making it as Instagram-worthy as it is educational. Free entry requires pre-reservation through Naver Booking (search for Slack Campground), and slots tend to fill quickly for free events.