Jongno Guide

Cosmopolitan magazine and Korean outdoor brand Eider team up for an immersive trail-inspired pop-up in Bukchon. Experience the Flexion Hybrid collection in a historic hanok setting with styling sessions and photo opportunities.

A 50-year collection of miniature ceramics by the late Chairman Lee Woo-bok, revealed at Insadong.

The Prima Art Center's inaugural exhibition featuring blue-chip modern and contemporary paintings.

A curated selection of masterpiece ceramics from The Prima collection in Insadong.

Hidden in the charming alleys of Ikseon-dong, Tteuran is a beloved traditional Korean teahouse serving handcrafted herbal teas in a beautifully preserved hanok since 2009. Each tea is made from 100% Korean ingredients, boiled for over 10 hours daily. Step through the lush garden entrance into a tranquil courtyard oasis where you can enjoy omija tea, ssanghwacha, or sweet red bean porridge while surrounded by exposed wooden beams and traditional Korean decor.

European neo-Gothic architecture surrounded by 200+ cherry trees. The domed Grand Peace Hall framed by pink petals is the signature shot. Open campus, no entry fee.

A hilltop park in Jongno with scenic Seoul Fortress Wall trails and sweeping panoramic views of the city. In KPop Demon Hunters, Rumi and Jinu have a secret rendezvous here along the stone wall, planning their strategy for the Idol Awards as sparks fly between them.

A traditional Korean village in Jongno featuring centuries-old hanok architecture along narrow winding alleys. In KPop Demon Hunters, Rumi and Jinu meet here for the first time, and later sing Free while levitating above the tiled rooftops.

Dating back to 1395, Gyeongbokgung is Korea most magnificent royal palace. In KPop Demon Hunters, it appears in Jinu story — 400 years ago, after selling his soul to Gwi-Ma, he and his family were invited to live on the palace grounds by the Joseon royal court.

Established in 1905, Gwangjang Market is South Korea's oldest continuously operating traditional market and a must-visit street food paradise. Famous for its bindaetteok (mung bean pancakes), mayak gimbap, and yukhoe (Korean beef tartare), the vibrant food alley is a sensory feast featured on Netflix's Street Food: Asia. Beyond food, explore the textile and vintage clothing sections for unique finds.