Jongno Popup Stores

Japanese glass jewelry brand Seven takes over Seochon select shop Mosk Antenna Shop for a limited pop-up running May 8 through June 1, 2026. Tucked into a quiet hanok lane in Jongno, the show features handmade rings, earrings, and pendants with delicate light-catching details. The Seochon neighborhood pairs nicely with Gyeongbokgung and Tongin Market, making this an easy stop for travelers exploring traditional Seoul.

World-renowned contemporary artist Damien Hirst lands at MMCA Seoul with a major retrospective titled "No Truth, But Everything Is Possible," running March 20 through June 28. The show fills basement galleries 3, 4, 5, the 2nd-floor MMCA Studio, and the Seoul Box with signature works — a must-see for art travelers visiting Samcheong-dong, just steps from Gyeongbokgung Palace. Booking required.

Build your own keycap keyring at the Luck Me Likey pop-up inside Hottracks Gwanghwamun (Kyobo Life Building B1) from May 1 to 17. Pick a keycap, body, and switch to assemble a custom press-and-click keyring — a fun, tactile DIY souvenir. Personalize with anniversaries, numbers, or initials for a one-of-a-kind D-DAY keyring. Easy to add after a Gwanghwamun palace or bookstore visit.

A 50-year collection of miniature ceramics by the late Chairman Lee Woo-bok, revealed at Insadong.

The Prima Art Center's inaugural exhibition featuring blue-chip modern and contemporary paintings.

A curated selection of masterpiece ceramics from The Prima collection in Insadong.

Kipling pop-up at Lotte Department Store Cheongnyangni.

FitFlop pop-up at Lotte Department Store Cheongnyangni.