
Born from a viral Korean meme, 'Who Buys This?' (Igeol Nuga Sa?) leans fully into its name with absurd, oddly endearing characters and merch. The Seongsu pop-up — set up like a suspicious neighborhood shop near LINE Friends Square — sells stickers, plush keyrings, weird-shaped erasers, postcards, and limited collab goods you can't get online. Expect lines on weekend afternoons.
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Seongsu Station (Line 2) Exit 4, 9-min walk





5月1日寶可夢Mega Festa啟動,三場聖水快閃同時開幕;Musinsa S1盛大開幕末週、Stray Kids SKZOO、New Balance × 奇安84、K-Beauty新品與最後機會。4/28–5/4免費入場15家精選。
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.
K-Beauty聯名、街頭時尚新品、奢華珠寶實驗室——本週聖水最熱門快閃店完整指南。