
HIRONO is one of Pop Mart's most emotionally resonant character lines — a melancholic, dreamy boy created by Chinese artist Lang Lang who has captured a global cult following. The Seoul pop-up at Musinsa Megastore Seongsu builds an immersive narrative world around HIRONO, expanding the IP beyond figures into a full lifestyle collection: home goods, stationery, apparel, decor, and city-exclusive Seoul edition items. A must-visit for art-toy collectors and fans of designer character culture.
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Inside Musinsa Store Seongsu area, Seongsu Station Exit 3, 5 min walk.





5月1日寶可夢Mega Festa啟動,三場聖水快閃同時開幕;Musinsa S1盛大開幕末週、Stray Kids SKZOO、New Balance × 奇安84、K-Beauty新品與最後機會。4/28–5/4免費入場15家精選。
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.
K-Beauty聯名、街頭時尚新品、奢華珠寶實驗室——本週聖水最熱門快閃店完整指南。