Itaewon Popup Stores

Korea's first Tamon-kun (Which One Now?!) collaboration cafe lands at Poppublic inside IPark Mall Yongsan from May 1 to July 26. Anime fans can dive into themed drinks, photo zones, and exclusive goods inspired by the popular Japanese series, all on the 6th-floor Theme Park's Popcorn D Square. A near three-month run perfect for travelers visiting Yongsan Station's shopping complex.

Itaewon select shop TWL (Things We Love) hosts a children-themed craft exhibition from April 7 to May 10, 2026 at its Noksapyeong-daero space. The curated show gathers Korean ceramicists and craft studios — Goombapottery, Mono Reim, Soop Sori, Econd, Yong Hyungjun, Jeon Haram, Jiseungmin's Air, Takano Eri, Torim Doye, Hohodang, Hwang Kyungwon — pairing playful objects for kids with nostalgic crafts for adults.

Korea's first major Apothecary Diaries original art exhibition lands at Yongsan IPark Mall's 6th-floor Popcorn D Square from April 4 through May 10. Marking 12 years since the novel's publication and over 40 million copies sold across the series, the show celebrates the bestselling Japanese fantasy mystery franchise. A must-visit for anime and light novel fans traveling through Seoul.

Korean character artist Sugar Lane brings Wasabi Bear's first solo pop-up Merongdo is Love to Atypical Gallery in Yongsan from April 23 to May 20. The exhibition features 8 Wasabi Bear artworks plus 6 special dioramas exploring the bear's playful tongue-out love expression. A hidden character-art gem near Sookmyung Women's University, perfect for fans of Korean illustrative culture.

Korean daily-wear brand I SAY YERR runs a two-week pop-up at Yongsan IPark Mall's 4th-floor cafe street from April 24 to May 7. Inspired by the casual New York greeting yerr, the brand celebrates fleeting joyful moments through laid-back streetwear. A relaxed shopping stop combined with the mall's diverse cafes, ideal for travelers blending Korean fashion with Yongsan exploration.

Korean handbag brand Oryany teams up with painter Lim Jungchul for a Hangang-daero pop-up in the Yongsan / Itaewon area from April 24 to May 11, 2026. Their joint capsule pairs Oryany's clean shopper and daily-bag silhouettes with the artist's free-form imagery, presented as collectible objects with a small café corner. Foreign travelers can stop by Mon 11:00–21:00 and Tue–Sun 11:00–22:00.

German footwear icon Birkenstock runs a long-format Hannam pop-up from March 6 to November 30, 2026. The shop showcases the brand's timeless cork-soled sandals, slippers, and seasonal styles for spring through fall. Set in Itaewon's Hannam-dong design district, it sits within walking distance of art galleries, concept stores, and the Leeum Museum, making it a stylish addition to a Hannam shopping route.

The Seoul Circus Festival lights up Nodeul Island over Children's Day weekend, May 4–5, with two days of acrobatics, street performances, and family-friendly stages set on the Han River. Held outdoors at the popular cultural island just south of Yongsan, the festival lets adult travelers and kids alike step into a world of imagination — a rare free-of-charge spring event in central Seoul.

Discover NONIPIA products in the AVEKCHERI space in Itaewon.

Discover the Royal Library (Oegyujanggak) and its precious Uigwe manuscripts at the National Museum of Korea.