
Panduan lengkap Anda untuk setiap toko popup di Seongsu minggu ini — mulai dari merchandise BLACKPINK dan kolaborasi Nike hingga arcade kaleng raksasa dan ruang seni imersif milik band Jepang.
Seongsu is Seoul's popup capital — and this week is packed. Whether you're into K-pop merch, sneaker drops, or weird-but-worth-it art installations, there's something here for you.
We've organized everything by urgency so you don't miss the ones closing soon.
These three close on Sunday. If you're already in Seongsu, now or never.
Ends March 9 · Free entry
The Nike x SKIMS collab at Senne Seoul — ballet-inspired athleisure in a beautifully curated space. Even if you're not buying, the space itself is worth a visit.

Kolaborasi Nike x SKIMS yang sangat dinantikan debut di Senne Seoul. Terinspirasi oleh balet, koleksi Musim Semi 2026 memadukan sifat atletis dengan keanggunan dalam ruang popup yang dikurasi dengan indah.
20, Yeonmujang 5-gil, Seongdong-gu, Seoul
Ends March 9 · MUSINSA Standard Seongsu
Limited Seoul-edition merch for BLACKPINK's DEADLINE mini album. Expect lifestyle items, photocards, and long lines — get there early.

Rayakan mini album baru BLACKPINK 'DEADLINE' di popup spesial di Seongsu ini. Jelajahi merchandise edisi Seoul, item gaya hidup, dan produk edisi terbatas di MUSINSA Standard.
83, Yeonmujang-gil, Seongdong-gu, Seoul
Ends March 9 · Olive Young N Seongsu
A wellness-focused popup inside Olive Young's Seongsu flagship. Curated health and skincare products — a quick stop if you're in the area.

Jelajahi Olive Better, platform kurasi kesehatan baru yang diluncurkan di Olive Young N Seongsu. Temukan produk kesehatan dan kebugaran pilihan dalam pengalaman popup inovatif ini.
13, Yeonmujang 7-gil, Seongdong-gu, Seoul
A few more days left on these — don't wait until the weekend.
Ends March 11 · MUSINSA EMPTY, 1F
Chinese-British designer Feng Chen Wang's 10th anniversary show at Musinsa Empty. The 26SS collection features deconstructed tailoring, lace details, and 3D check patterns. Worth the trip if you care about fashion at all.

Merayakan hari jadinya yang ke 10, label fesyen Tiongkok-Inggris Feng Chen Wang mempersembahkan koleksi 26SS-nya di Musinsa Blank Seongsu. Pop-up ini menampilkan penjahitan dekonstruksi khas merek tersebut, detail renda halus, dan pola kotak-kotak 3D, menawarkan gambaran inovasi dan arahan kreatif baru selama satu dekade.
97, Seongsui-ro, Seongdong-gu, Seoul (MUSINSA EMPTY, 1F)
Ends March 12 · BEAKER Seongsu
The Salomon XT-Whisper collab sneakers — only available here. BEAKER's curated space pairs well with the performance-meets-fashion vibe. If you want these, this is your only shot.

Temukan sneakers eksklusif Salomon XT-Whisper hanya tersedia di BEAKER Seongsu. Kolaborasi terbatas ini menyatukan selera fesyen BEAKER yang dikurasi dengan desain luar ruangan Salomon yang digerakkan oleh kinerja.
7-1, Yeonmujang-gil, Seongdong-gu, Seoul
Fresh openings — catch them before everyone else does.
March 12–15 · Free entry
A giant tin can installation with retro arcade games inside. Win free grape-flavored Eclipse mints, customize keyrings, and take photos. Genuinely hard to describe but it looks worth seeing. Advance reservation via Naver recommended.

Eclipse Mints membawa kotak timah raksasa ke Seongsu untuk popup bertema arcade retro merayakan peluncuran rasa anggur baru mereka. Masuklah ke dalam kotak timah besar untuk memainkan tiga game berbasis misi, dapatkan permen anggur Eclipse gratis, sesuaikan gantungan kunci, dan ambil foto. Buka setiap hari pukul 11.00-21.00 dengan reservasi terlebih dahulu melalui Naver.
88, Seongsui-ro, Seongdong-gu, Seoul
March 12–29 · Reservation required
An immersive art space for Japanese band ZUTOMAYO (ずっと真夜中でいいのに。). The ZOMBIE CRAB LABO concept merges music, science, and art with unique installations and limited-edition merch. Book in advance — this will sell out.

Selamat datang di ZOMBIE CRAB LABO — ruang tempat musik, sains, dan seni bertemu, mencerminkan dunia ZUTOMAYO (Zutto Mayonaka de Ii no ni). Pengalaman mendalam di Seongsu ini menampilkan instalasi unik dan merchandise edisi terbatas untuk merayakan karya terbaru mereka. **Jam Operasional** - 12 Maret (Kamis): 17:00–22:00 - 13 Maret (Jumat) – 15 Maret (Minggu): 11:00–22:00 - 16 Maret (Senin) – 29 Maret (Minggu): 11:00–20:00 **Reservasi:** Tersedia reservasi di muka dan di hari yang sama. Reservasi pada hari yang sama dibuka 15 menit sebelum setiap sesi dimulai.
24-14, Achasan-ro 5-gil, Seongdong-gu, Seoul
These have more time, but that doesn't mean they're not worth visiting this week.
Ends March 15
Seongsu-exclusive Nike Air Max colorways with a lucky draw event. If you're a sneakerhead, this is a must.

Temukan koleksi Nike Air Max yang terinspirasi dari Seongsu di MUSINSA Store Seongsu. Menampilkan rangkaian warna MUSINSA eksklusif dan acara undian berhadiah, kolaborasi ini merayakan budaya sneaker dengan rilisan edisi terbatas.
37, Yeonmujang-gil, Seongdong-gu, Seoul
Ends March 29 · Free entry
Hands-on experience with the new Galaxy S26. Pre-order the SKY S26 with exclusive benefits. A solid tech stop even if you're just curious.

Nikmati Samsung Galaxy S26 baru di T Factory Seongsu. Pesan terlebih dahulu SKY S26 dengan keuntungan eksklusif, nikmati demo langsung, dan berpartisipasi dalam acara pengalaman khusus.
7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul
Ends June 7 · Free entry · Haus Nowhere Seoul
Mickey Mouse in a racing suit. An actual F1 car on display. Wing-shaped sunglasses inspired by racing cars. This is Gentle Monster doing what Gentle Monster does best — making you stop and stare. Easy yes even if you don't buy anything.

Gentle Monster meluncurkan Koleksi Sirkuit 2026 bekerja sama dengan Disney dan Formula 1 di Haus Nowhere Seoul di Seongsu. Koleksinya menampilkan 8 kacamata hitam yang terinspirasi dari mobil balap F1 dengan bingkai berbentuk sayap. Pengunjung dapat melihat patung monumental Mickey Mouse dalam pakaian balap di samping tampilan mobil Formula 1 skala penuh.
433, Ttukseom-ro, Seongdong-gu, Seoul
Ends May 12 · Free entry
Every popular CU convenience store dessert in one themed space. If you've been curious about Korean convenience store culture, this is the move.

Semua makanan penutup toko swalayan Korea favorit Anda di satu tempat! Seongsu Dessert Park CU adalah popup spesial di mana Anda dapat menemukan dan menikmati makanan penutup CU paling populer di ruang bertema menyenangkan.
21, Yeonmujang 3-gil, Seongdong-gu, Seoul
Ends March 31 · Olive Young N Seongsu
Personalized skincare from one of Korea's top beauty brands. Try before you buy — great for anyone building a K-beauty routine.

Rasakan solusi anti penuaan khas Bioheal BOH di Olive Young N Seongsu. Cobalah produk perawatan kulit inovatif dari merek ini dan temukan rutinitas perawatan penuaan yang dipersonalisasi di popup kecantikan yang sudah berjalan lama ini.
13, Yeonmujang 7-gil, Seongdong-gu, Seoul
Ends June 6 · Grand opening up to 30% off
Korean bag brand SWEETCH's new 3-story flagship — bags on the first floor, music on the second, cafe on the third. Locally-made coated canvas and leather bags with serious craftsmanship.

Merek tas Korea SWEETCH membuka toko andalan 3 lantai barunya di Seongsu, menawarkan tiga pengalaman berbeda di tiga lantai — tas, musik, dan kafe. Dikenal dengan tas kanvas dan kulit berlapis buatan lokal dengan keahlian luar biasa, SWEETCH merayakan grand opening dengan diskon hingga 30%.
21, Sangwon 1-gil, Seongdong-gu, Seoul
Ends June 6 · Grand opening 20% off
French eyewear brand with personalized engraving services. A quiet, stylish stop if you're shopping for sunglasses.

Merek kacamata Perancis SABRE Paris membuka toko Seongsu barunya. Nikmati layanan pengukiran yang dipersonalisasi dan diskon pembukaan sebesar 20% untuk kacamata hitam dan bingkai optik khas merek ini.
20, Seoulsup 4-gil, Seongdong-gu, Seoul
Ends April 30
Premium lifestyle products in an elegant Seongsu space. Browse if you're in the neighborhood.

Nikmati produk mewah R.LUX yang ditampilkan di ruang elegan di Seongsu. Jelajahi item gaya hidup premium dalam popup canggih yang menghadirkan estetika kelas atas di lingkungan sekitar.
11, Yeonmujang 11-gil, Seongdong-gu, Seoul
All 15 popups are within walking distance in the Seongsu-dong area. Here's a suggested route:
Most popups open around 11AM and close between 8–9PM. Check individual listings for exact hours.