
LUVUM is a rising Korean K-beauty brand built around marine-derived PDRN technology, sourced from Ulleungdo deep sea water. The Seongsu pop-up showcases the brand's signature cooling serum and gel mask in an immersive ice-themed installation, where visitors can test products on skin and feel the rapid soothing effect for themselves. With the heart of Seongsu's beauty district as backdrop, this pop-up gives international visitors a hands-on look at one of the season's buzziest skincare launches.
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Seongsu Station Exit 3, 6 min walk; near Musinsa Beauty Space 1.





5月1日寶可夢Mega Festa啟動,三場聖水快閃同時開幕;Musinsa S1盛大開幕末週、Stray Kids SKZOO、New Balance × 奇安84、K-Beauty新品與最後機會。4/28–5/4免費入場15家精選。
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.
K-Beauty聯名、街頭時尚新品、奢華珠寶實驗室——本週聖水最熱門快閃店完整指南。