
LIZDA, a fast-rising Korean lip-cosmetics brand sold through AZIP Mall, transforms a small Seongsu storefront into a 'Color Play' lab. Run by trained color consultants, the pop-up walks visitors through a quick personal-color check, then matches them with the right tint, gloss, or balm from LIZDA's signature lineup. Limited gifts and AZIP perks are offered with on-site purchases.
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Seongsu Station (Line 2) Exit 4, 8-min walk





5月1日寶可夢Mega Festa啟動,三場聖水快閃同時開幕;Musinsa S1盛大開幕末週、Stray Kids SKZOO、New Balance × 奇安84、K-Beauty新品與最後機會。4/28–5/4免費入場15家精選。
Experience the heart of Korean culture in Insadong. From centuries-old tea houses to vibrant modern art spaces.
K-Beauty聯名、街頭時尚新品、奢華珠寶實驗室——本週聖水最熱門快閃店完整指南。