Gamjabat Market × Frikapic 馬鈴薯田快閃

This collaboration pop-up brings together two Korean cult favorites: Gamjabat Market, a dessert label celebrated for chewy potato cakes made with Gangwon-grown potatoes, and Frikapic, the cute illustrated character brand. The Seongsu space leans into a warm farm-meets-character aesthetic with painted potato murals, oversized Frikapic figures, and a tasting counter featuring the signature potato cake alongside collab-only flavors. Visitors can pick up exclusive packaging, character merchandise, and gift sets that travel well, making it a strong stop for souvenir shopping while exploring Yeonmujang-gil's cluster of pop-ups and cafes.