
從沉浸式燒酒博物館到 BTS ARIRANG 和動漫合作咖啡館 - 本週為您提供首爾最佳快閃店的逐個街區指南。
Seoul's popup scene is on fire this week. From an immersive soju museum and a triple Gentle Monster collaboration to BTS's massive ARIRANG experience and a wave of anime collab cafes, March 22–29 is packed with must-visits across four neighborhoods.
Whether you're a K-pop fan, anime lover, K-beauty enthusiast, or just want to experience what makes Seoul's popup culture world-class, this guide has you covered. We've organized everything by neighborhood so you can plan your route efficiently.
Seongsu is Seoul's densest popup neighborhood. All 7 spots below are within a 15-minute walk of each other, reachable from Seongsu Station (Line 2). Plan a full day here.
Gentle Monster's iconic 14-story Haus Nowhere building is currently home to one of the most spectacular collaborations in Seoul. A giant Mickey Mouse sculpture in a racing suit greets you at the entrance, alongside a full-scale Formula 1 car. Browse the limited-edition Circuit Collection — 8 F1-inspired sunglass styles with wing-shaped frames — across the stunning brutalist interior.
Don't miss the rest of the building: Tamburins (fragrance), Nudake (dessert cafe on 5F), and rotating kinetic art installations throughout. Free entry, no reservation needed. Open 11 AM–9 PM daily. From Seongsu Station Exit 3, 12-minute walk — the building is impossible to miss.
Tip: Put your name in at Nudake (5F) first — weekend waits can hit 60–90 minutes.

Gentle Monster 與迪士尼和一級方程式賽車在聖水 Haus Nowhere 首爾合作推出 2026 年賽道系列。 該系列包含 8 款太陽眼鏡,靈感源自 F1 賽車,並配有翼形鏡框。 遊客可以看到穿著賽車服的巨大米老鼠雕塑,旁邊還有全尺寸的一級方程式賽車展示。
433, Ttukseom-ro, Seongdong-gu, Seoul
Ever wanted to explore 1,000 years of Korean soju history? This immersive, escape-room-style popup transforms a Seongsu venue into a museum where you search for clues to recover a stolen "Millennium Soju Recipe." Design your own custom Saero label, take home a miniature bottle, and wrap up with collaboration desserts shaped like ancient recipe scrolls at cafe Aufglet.
Free entry, but Fast Track reservations (via Yes24 or Naver Place) are recommended. Walk-ins welcome via on-site queue. Open 11 AM–9 PM daily.
Important: Bring your passport — valid photo ID is strictly required (alcohol-branded event, 19+ only). Weekdays are significantly less crowded; arrive at 11 AM for the shortest wait.
韓國燒酒品牌 Saero 將聖水族館改造成“Saero 中央博物館”,這是一個探索一千多年燒酒遺產的沉浸式展覽。 觀看前所未有的“千年燒酒配方”捲軸,欣賞值得在 Instagram 上發布的創意裝置。
11 Yeonmujang 13-gil, Seongdong-gu, Seoul
The ultimate one-stop shop for K-culture souvenirs. This popup hosts ~30 rotating Korean startup brands across K-beauty, K-food, and K-lifestyle categories — many not yet available internationally. Test products hands-on, follow their social media on-site for free face mask sheets, and discover your next favorite Korean brand.
Located right next to Olive Young N Seongsu (Korea's largest beauty flagship), making it easy to combine both in one visit. Free entry, walk-in only. English signage is more common here than at typical Korean popups, as the brands target international markets. Running through July 9.
前往位於聖水市的 Kollab 韓國快閃店,在同一屋簷下體驗最好的韓國文化。 從 K-Beauty 和 K-Food 到 K-Lifestyle 商品和角色商品,這個精心策劃的展示櫃是韓國所有商品的終極一站式目的地。
16 Yeonmujang 7-gil, Seongdong-gu, Seoul
Japanese art-rock sensation ZUTOMAYO (Zutto Mayonaka de Ii no ni) wraps up their Seoul popup on March 29. The "ZOMBIE CRAB LABO" space features immersive installations reflecting the band's surreal artistic universe, exclusive tour merchandise, and photo zones. With both Seoul concerts sold out at 6,000 capacity each, the hype is real — but by this final week, crowds have thinned.
Free entry. Both advance and same-day reservations available (same-day slots open 15 minutes before opening). Open 11 AM–8 PM. From Seongsu Station Exit 4, 8-minute walk.
Tip: Visit early in the week (Mar 22–23) for the best merchandise selection before items sell out.

歡迎來到 ZOMBIE CRAB LABO——一個音樂、科學和藝術融合的空間,反映了 ZUTOMAYO (Zutto Mayonaka de Ii no ni) 的世界。 聖水的沉浸式體驗以獨特的裝置和限量版商品為特色,慶祝他們的最新作品。 **營業時間** - 3月12日(四):17:00–22:00 - 3月13日(週五)~3月15日(主日):11:00–22:00 - 3月16日(週一)至3月29日(週日):11:00–20:00 **預訂:** 可以提前預訂,也可以當日預訂。 當日預訂在每次會議開始前 15 分鐘開放。
24-14, Achasan-ro 5-gil, Seongdong-gu, Seoul
Japanese coffee giant AGF Blendy takes over Novaportal Seongsu for just three days (March 27–29). Sample their signature stick coffee blends and discover creative coffee recipes at this free tasting popup. Located directly in front of Seongsu Station Exit 3 — the easiest popup to access in the entire neighborhood.
Free entry. Follow @agf_kr on Instagram for hours and details. Given the 3-day window, expect crowds — arrive early on Friday March 27 for the best experience.
日本咖啡品牌 AGF Blendy 在聖水 Novaportal 舉辦快閃店,展示其標誌性的混合咖啡棒。 遊客可以品嚐各種 Blendy 飲料,發現適合現代生活方式的獨特咖啡配方。
서울 성동구 아차산로 116 (성수동2가)
SK Telecom's flagship experience space has been transformed into a playful "Fresh Market" for the Galaxy S26 launch. Try all S26 models, test the new Photo Assist and Privacy Display features, solve a crossword puzzle using UV lanterns to win fresh juice, and snap photos at the giant receipt-shaped photo zone.
Free entry with QR check-in. Weekdays 11 AM–8 PM, weekends 10 AM–9 PM. The first 50 daily visitors who pre-order receive a 100,000 KRW discount coupon + limited tote bag. Ends March 29. From Seongsu Station Exit 3, 5-minute walk.

在聖水 T Factory 體驗全新三星 Galaxy S26。 預購 SKY S26 即可享有專屬福利,享有動手演示,並參加特別體驗活動。
7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul
K-beauty meets romantic aesthetics at Dasique's gorgeous 3-story flagship. The 3rd floor hosts a Letter From Moon popup featuring their "Cottage-core" collaboration — exclusive shadow palettes, blushes, and tints inspired by sunlit gardens. Try gacha machines for surprise items and enter the lucky draw.
Don't skip the 2nd floor Cafe Dasique — their "In My Dessert Box" (4 micro cakes + 2 financiers in a vanity-shaped box) is as Instagram-worthy as it is delicious. Free entry, walk-in. Open 11 AM–8 PM.
夢幻生活品牌Letter From Moon入駐Dasique Seongsu旗艦店。 在三樓享受品牌的月光浪漫美學,同時享受扭蛋活動、抽獎和甜點。
6 Yeonmujang 5-gil, Seongdong-gu, Seoul
Hongdae is Seoul's anime hub this week. AK PLAZA alone houses two popups on different floors. Sinchon (one subway stop away) adds Hatsune Miku, and Hapjeong brings a brand-new Hunter x Hunter cafe.
Spring and Sakura Miku are a perfect match. This two-week-only popup at Hyundai Department Store Sinchon U-PLEX B2F features brand-new cherry blossom-themed illustrations, exclusive merchandise (acrylic stands, jewel can badges, T-shirts, photo cards), and a dedicated photo zone.
Free entry, no reservation needed. Open 10:30 AM–10 PM. From Sinchon Station (Line 2) Exit 2, it's practically connected via underground passage — just a 3-minute walk even in rain.
Tip: Popular acrylic stands sell out fast. Go early if you want specific items. Follow @anique_jp on X for restock updates.
春天來了,櫻花未來也來了! 這家以櫻花為主題的快閃店為現代百貨新村店帶來了全新的櫻花未來插畫、獨家商品和華麗的拍照區。 對於遊覽首爾的 Vocaloid 粉絲來說,這是一次夢幻般的體驗。
13 Yonsei-ro, Seodaemun-gu, Seoul
The beloved volleyball anime gets a fresh popup at AK PLAZA Hongdae 4F, opening March 24. Exclusive "Rest Time" illustrations show the characters in casual, everyday moments. Pick up original goods including character socks, diatomite coasters, masking tape, and collectible random tickets. Spend 40,000 KRW+ for a bonus gift.
Free entry. Weekdays 11 AM–10 PM, weekends from 10:30 AM. From Hongik University Station Exit 4 or 5, AK PLAZA is directly connected — 1-minute walk.
Pro tip: The 5th floor of the same building has the Hanako-kun collab cafe (#11) — do both in one trip.
呼叫所有海奎! ! 粉絲們! 「休息時間」快閃店即將來到弘大 AK 廣場,展示您最喜歡的角色在休息時間的全新插圖,以及獨家原創商品。 準備好在這個春天享受一些排球主題的樂趣吧!
188 Yanghwa-ro, Mapo-gu, Seoul
Opening March 26, this full-immersion collab cafe at Aniplus Hapjeong brings Hunter x Hunter to life. Try "Killua's Fierce Blue Lemonade," "Gon's Matcha Parfait Hidden in the Forest," or "Hisoka's Chewy Bungee Gum Milk Tea." Every drink order earns you a random postcard from a set of 9 iconic scene cards.
The limited "Whale Island Aunt Mito's Sandwich" (weeks 1–3 only) comes with exclusive acrylic keychains — don't miss it. Open 10 AM–10 PM. From Hapjeong Station (Lines 2 & 6) Exit 8, 5–7 minute walk.
Reserve via Naver for table seating (1 reservation = up to 2 people). Takeout available walk-in. Phone: 070-7162-3000.
傳奇動畫《Hunter x Hunter》在 Aniplus Hapjeong 開設了自己的官方合作咖啡館! 周圍環繞著 Hunter x Hunter 的裝飾,享用主題飲料和菜餚。 三月下旬開放,整個五月都有長距離跑步——有充足的時間遊覽。
14 World Cup-ro 3-gil, Mapo-gu, Seoul
Hanako-kun's collab cafe at AK PLAZA Hongdae 5F enters its final week (ending March 31). Choose from 8 character-themed drinks at 7,000 KRW each — from Hanako's Donut & Tea to Nene's Chocolate Latte and Tsukasa's Berry Grape Tea. Every drink order comes with a random square coaster (8 types). Spend 50,000 KRW+ for a lottery chance at a mini life-size standee.
Table seating via Naver Reservation (bring passport for ID). Takeout available without reservation. Weekdays 11 AM–9:40 PM, weekends from 10:30 AM. Phone: 02-322-1279.
Tip: Same building as Haikyu!! (4F) — plan an anime double-header at AK PLAZA.
深受喜愛的超自然動畫《廁所裡的花子君》現在在弘大 AK 廣場開設了合作咖啡館! 品嚐角色主題飲料,享用特色甜點,並購買限量版商品。 首爾動漫迷不容錯過的體驗。
188 Yanghwa-ro, Mapo-gu, Seoul
The biggest K-pop popup in Seoul right now. Inside the HYBE building, experience BTS's ARIRANG album in 3D — from towering volcanic rock sculptures at the entrance to Big Dipper floor graphics and stunning large-format member photos. Shop exclusive merchandise including the BTS × MU:DS (National Museum of Korea Foundation) collaboration — items reinterpreting patterns from the Sacred Bell of King Seongdeok, a National Treasure.
Free entry but reservation is MANDATORY via Weverse Spot (Weverse app). Slots fill up extremely fast — book as early as possible. Open through April 12. From Sinyongsan Station (Line 4) Exit 4, 5-minute walk. Closed March 30.
Tip: After visiting, walk 3 minutes to Yongridan-gil for Seoul's trendiest cafes and restaurants. If you can't get a reservation, MU:DS collab goods are also sold at the National Museum of Korea gift shop.
BTS 為慶祝第五張完整專輯《ARIRANG》的發行,在龍山 HYBE 總部舉辦了官方快閃店。 探索專輯主題展覽、獨家商品和沈浸式攝影區。 需要線上預訂。
서울 용산구 한강대로 42 (한강로3가, HYBE)
The second ARIRANG location offers a more interactive experience. The highlight is the ARIRANG MEARI (Echo) zone — pick a word representing your identity, roll balls engraved with five forms of love, and watch as audiovisual effects create a unique multi-sensory experience. The "What is your love song?" zone lets you generate a custom graphic combining album tracks, BTS members, and your nickname.
Weverse Spot reservation mandatory. 4th floor of The Heritage building. From Hoehyeon Station (Line 4) Exit 7, directly connected to Shinsegae (187m). Also walkable from Myeongdong Station Exit 5 (5 minutes). Closed March 30.
Pro tip: If you can only visit one BTS popup, choose Shinsegae for the interactive experience or HYBE for the exhibition and merchandise. Both carry the MU:DS collab goods.
防彈少年團「ARIRANG」專輯快閃店的第二個地點位於明洞新世界百貨商店主樓。 在首爾購物區的中心購買 BTS 獨家商品並體驗專輯主題的裝置。
서울 중구 소공로 63 (충무로1가, 신세계백화점건물)