
四家動漫合作咖啡館、沉浸式燒酒博物館和 BTS ARIRANG — 本週首爾最熱門快閃店的逐個街區指南。
Seoul's anime scene takes center stage this week. Four anime and webtoon collab cafes — Hunter x Hunter, Haikyu!!, Yumeiro Patissiere, and Romance Fantasy — are all running simultaneously in Hongdae, with three of them inside the same building. Add a K-pop beauty collab opening in Seongsu, two must-visit popups entering their final days, and BTS ARIRANG still going strong, and you've got one of the best popup weeks of the month.
We've organized everything by neighborhood with new openings and last-chance closings clearly marked so you can plan your priorities.
Hongdae has transformed into Seoul's anime headquarters. AK PLAZA alone houses three popups on different floors, and Hunter x Hunter is a short walk away in Hapjeong. From Hongik University Station (Line 2), you can hit all five spots in an afternoon.
Now in its second week at Aniplus Hapjeong, this collab cafe continues to draw crowds with its character-themed menu. Try "Killua's Fierce Blue Lemonade," "Gon's Matcha Parfait Hidden in the Forest," or "Hisoka's Chewy Bungee Gum Milk Tea." Every drink order earns a random postcard from a set of 9 iconic scene cards.
Don't miss: The limited "Whale Island Aunt Mito's Sandwich" comes with exclusive acrylic keychains and is only available during weeks 1–3 — this is your last week to order it. Open 10 AM–10 PM daily. From Hapjeong Station (Lines 2 & 6) Exit 8, 5–7 minute walk.
Reserve via Naver for table seating (1 reservation = up to 2 people). Takeout available walk-in. Phone: 070-7162-3000.
傳奇動畫《Hunter x Hunter》在 Aniplus Hapjeong 開設了自己的官方合作咖啡館! 周圍環繞著 Hunter x Hunter 的裝飾,享用主題飲料和菜餚。 三月下旬開放,整個五月都有長距離跑步——有充足的時間遊覽。
14 World Cup-ro 3-gil, Mapo-gu, Seoul
The beloved volleyball anime's popup at AK PLAZA Hongdae 4F features brand-new "Break Time" illustrations of the Karasuno crew during their downtime. Browse exclusive merchandise including character socks, diatomite coasters, masking tape, and collectible random tickets. Spend ₩40,000 or more to receive a bonus gift.
Free entry. Weekdays 11 AM–10 PM, weekends from 10:30 AM. From Hongik University Station Exit 4 or 5, AK PLAZA is directly connected — under a minute on foot.
Pro tip: Three other anime popups are in the same building — Yumeiro Patissiere, Romance Fantasy Cafe, and NIKKE. Plan an anime marathon without ever stepping outside.
呼叫所有海奎! ! 粉絲們! 「休息時間」快閃店即將來到弘大 AK 廣場,展示您最喜歡的角色在休息時間的全新插圖,以及獨家原創商品。 準備好在這個春天享受一些排球主題的樂趣吧!
188 Yanghwa-ro, Mapo-gu, Seoul
The classic baking anime Yumeiro Patissiere comes to life at BOX cafe&space in AK PLAZA Hongdae, opening March 31. Step into a pastel-toned space inspired by the show's patisserie world, with character-themed desserts across two seasonal menus (recette 1 & recette 2). Expect beautifully plated sweets that look straight out of the anime, exclusive merchandise, and Instagram-worthy decor throughout.
Running through May 20, so there's plenty of time — but opening-week energy is special. Reservation recommended via the BOX cafe&space website or Naver. AK PLAZA Hongdae, same building as Haikyu!! and NIKKE.
Tip: This is the newest addition to AK Plaza's anime lineup. If you're planning a Hongdae anime day, start here for the freshest experience.

深受喜愛的動畫《夢色糕點師》在弘大 AK 廣場的 BOX 咖啡館和空間中栩栩如生。 享受兩個季節性菜單(小菜 1 和 2)中的主題甜點、獨家商品和人物風格的內部。
서울 마포구 양화로 188
The hit Korean webtoon-turned-anime gets a month-long collab cafe on the 5th floor of Animate in AK PLAZA Hongdae. The space is decked out in the series' fantasy aesthetic, with character-themed drinks, exclusive merchandise, and immersive decor celebrating the romance.
Naver reservation recommended for table seating; takeout available walk-in. Running through April 17. Weekdays 11 AM–9:40 PM, weekends from 10:30 AM.
For international fans: Romance Fantasy (로판 in Korean) is one of the biggest webtoon-to-anime adaptations in Korea right now. If you're into the genre, this cafe is a pilgrimage spot.
熱門網路漫畫《浪漫幻想》與 Animate 合作,在弘大開設了為期一個月的合作咖啡館。 在 Animate 弘大店 5 樓享受主題飲料、獨家角色商品和沈浸式裝飾。
서울 마포구 양화로 188
The global hit mobile game Goddess of Victory: NIKKE celebrates its 2nd anniversary with a large-scale exhibition near AK PLAZA Hongdae. Immerse yourself in the game's post-apocalyptic world through character installations, art displays, and exclusive event merchandise you won't find online.
Reservation recommended — book ahead as weekend slots fill up. Running through April 12, so this is your second-to-last week. From Hongik University Station, follow signs to AK PLAZA / Space Galleria.
Gaming fans: This is one of the biggest mobile game exhibitions Seoul has seen this year. Even if you haven't played NIKKE, the production quality is impressive.
在弘大 AK 廣場舉辦大型展覽,慶祝全球熱門手遊《勝利女神:NIKKE》上市兩週年。 透過令人驚嘆的展示和獨家活動商品讓自己沉浸在 NIKKE 的世界中。 建議預訂。
188 Yanghwa-ro, Mapo-gu, Seoul
Two of Seongsu's best popups close this week (Saero Soju Museum and Where's Wally), while a fresh K-pop × K-beauty collab opens. All 5 spots are reachable from Seongsu Station (Line 2). Plan half a day here.
K-pop meets K-beauty in this sun-care collaboration between Japanese skincare brand Biore and Stray Kids' adorable SKZOO characters. Located at Trend Pot by Olive Young N Seongsu — Korea's largest beauty flagship store — this popup lets you collect exclusive SKZOO stickers with purchases, try product samples, and shop UV essentials with special benefits.
Free entry, walk-in. Opens April 2, runs through April 13 — a short window, so don't wait. From Seongsu Station Exit 3, 8-minute walk along Yeonmujang-gil.
Stays fans: This is the first SKZOO beauty collab of 2026. Combine with Kollab Korea (literally next door) for a full K-beauty afternoon.

Biore 與 Stray Kids 的 SKZOO 角色合作,在 Trend Pot by Olive Young N Seongsu 推出清爽防曬快閃店。 收集獨家 SKZOO 貼紙、享受樣品並透過購買優惠購買 UV 必需品。
서울 성동구 연무장7길 13
If you haven't experienced Seoul's most creative popup this spring, this is your final week. This immersive, escape-room-style museum has you searching for clues to recover a stolen "Millennium Soju Recipe." Design your own custom Saero label, take home a miniature bottle, and enjoy collaboration desserts shaped like ancient recipe scrolls at cafe Aufglet.
Free entry, but Fast Track reservations (Yes24 or Naver Place) recommended for shorter waits. Walk-ins welcome via on-site queue. 11 AM–9 PM daily.
Important: Bring your passport — valid photo ID is strictly required (alcohol-branded event, 19+ only). Weekday mornings remain the least crowded time slot.
韓國燒酒品牌 Saero 將聖水族館改造成“Saero 中央博物館”,這是一個探索一千多年燒酒遺產的沉浸式展覽。 觀看前所未有的“千年燒酒配方”捲軸,欣賞值得在 Instagram 上發布的創意裝置。
11 Yeonmujang 13-gil, Seongdong-gu, Seoul
Gentle Monster's iconic 14-story Haus Nowhere building continues to stun with its triple collaboration. A giant Mickey Mouse sculpture in a racing suit and a full-scale Formula 1 car anchor the entrance, while the limited-edition Circuit Collection — 8 F1-inspired sunglass styles with wing-shaped frames — fills the brutalist interior.
Don't skip the rest of the building: Tamburins (fragrance), Nudake (dessert cafe on 5F), and rotating kinetic art installations throughout. Free entry, no reservation. 11 AM–9 PM daily. From Seongsu Station Exit 3, 12-minute walk.
Tip: Put your name in at Nudake (5F) before browsing — weekend waits still hit 60–90 minutes. This popup runs through June, so no rush if you can't fit it in this week.

Gentle Monster 與迪士尼和一級方程式賽車在聖水 Haus Nowhere 首爾合作推出 2026 年賽道系列。 該系列包含 8 款太陽眼鏡,靈感源自 F1 賽車,並配有翼形鏡框。 遊客可以看到穿著賽車服的巨大米老鼠雕塑,旁邊還有全尺寸的一級方程式賽車展示。
433, Ttukseom-ro, Seongdong-gu, Seoul
After three months in Seoul, this beloved interactive exhibition enters its final week. Walk through life-sized recreations of Martin Handford's iconic illustrations and hunt for Wally in real 3D scenes at Galleria Foret near Seoul Forest. It's interactive, photo-friendly, and genuinely fun for all ages — bring the kids or unleash your inner child.
Ticketed event — book online for discounts. From Seoul Forest Station (Bundang Line) Exit 3, 5-minute walk. Also reachable from Seongsu Station (15-minute walk through Seoul Forest, a beautiful stroll on a nice day).
Warning: Final-week crowds will be heavier than usual, especially Saturday and Sunday. Go weekday if possible.
深受喜愛的「沃利在哪裡?」在首爾森林附近的 Galleria Foret 舉辦的互動展覽中,圖畫書系列變得栩栩如生。 瀏覽 Martin Handford 標誌性插圖的真人大小再現,並嘗試在真實的 3D 場景中找到沃利 (Wally)。 老少咸宜的樂趣!
32-14 Seoul-sup 2-gil, Seongdong-gu, Seoul
Your one-stop shop for K-culture souvenirs continues to shine. Around 30 rotating Korean startup brands across K-beauty, K-food, and K-lifestyle — many not yet available internationally — all under one roof. Test products hands-on, follow their social media on-site for free face mask sheets, and discover brands before they blow up globally.
Located right next to Olive Young N Seongsu (and the new Biore × SKZOO popup), making it easy to combine. Free entry, walk-in. English signage throughout — this popup is built for international visitors. Running through July 9.
前往位於聖水市的 Kollab 韓國快閃店,在同一屋簷下體驗最好的韓國文化。 從 K-Beauty 和 K-Food 到 K-Lifestyle 商品和角色商品,這個精心策劃的展示櫃是韓國所有商品的終極一站式目的地。
16 Yeonmujang 7-gil, Seongdong-gu, Seoul
BTS's ARIRANG album popup remains the biggest K-pop draw in Seoul, now entering its second half (ends April 12). Inside the HYBE building, experience the album in 3D — towering volcanic rock sculptures, Big Dipper floor graphics, and stunning large-format member photos. The BTS × MU:DS (National Museum of Korea Foundation) collaboration offers uniquely Korean merchandise reinterpreting patterns from the Sacred Bell of King Seongdeok, a National Treasure.
Free entry but Weverse Spot reservation is MANDATORY — slots continue to fill fast. From Sinyongsan Station (Line 4) Exit 4, 5-minute walk.
Also available at a second location: Shinsegae Main Store in Myeongdong (4F Heritage building, Hoehyeon Station Exit 7). The Shinsegae location features a more interactive ARIRANG MEARI (Echo) zone — roll balls engraved with five forms of love and generate your own custom album graphic. Both require Weverse reservations.
Tip: MU:DS collab goods are also sold at the National Museum of Korea gift shop if you can't get a popup reservation.
BTS 為慶祝第五張完整專輯《ARIRANG》的發行,在龍山 HYBE 總部舉辦了官方快閃店。 探索專輯主題展覽、獨家商品和沈浸式攝影區。 需要線上預訂。
서울 용산구 한강대로 42 (한강로3가, HYBE)
Virgil Abloh's boundary-breaking label occupies Lotte Department Store Main (2F) in Myeongdong. Browse current collections where street culture meets luxury fashion, in the heart of Seoul's biggest shopping district. Running through April 30 — no rush, but it pairs perfectly with a Myeongdong shopping day.
From Euljiro 1-ga Station (Line 2) Exit 7 or Myeongdong Station Exit 5. Combine with duty-free shopping and the BTS ARIRANG popup at nearby Shinsegae (5-minute walk).

樂天百貨打破街頭文化與奢華時尚的界線。
81 Namdaemun-ro, Jung-gu, Seoul (Lotte Dept. Store Main, 2F)