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本週弘大 9 家最熱門的快閃店（3 月 9 日至 16 日）
從動漫展到韓國流行商品和韓國美容合作，以下是弘大本週最熱門的快閃店。
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Hongdae is Seoul's creative heartbeat — and this week, it's overflowing with popup stores you won't want to miss. From blockbuster anime exhibitions and K-pop character goods to K-beauty experiences and streetwear drops, the area around Hongik University Station is a real-life treasure map for tourists.
We've handpicked the 9 most buzzworthy popups running from March 9 to 16, ranked by search trends and traveler interest. Whether you're an anime fan, K-pop devotee, or just love discovering what's trending in Seoul — this guide has you covered.
1. Frieren: Beyond Journey's End Exhibition
The global anime sensation with 32 million manga copies sold has taken over the 4th floor of AK Plaza Hongdae. Walk through chapters of the story, pose with life-sized displays, and even hold the hero party's weapons. Korea-exclusive merchandise makes this a collector's dream — book your tickets on Naver Ticket before visiting.
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弗里倫：超越旅程的終點展覽
熱門動畫《朋友：超越旅程的終點》在弘大 AK 廣場舉辦了自己的展覽！ 探索將故事栩栩如生的令人驚嘆的展示，收集獨家入場禮物，並瀏覽各種商品。 為造訪首爾的動漫迷提供持續三月下旬的活動。
188 Yanghwa-ro, Mapo-gu, Seoul
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2. Chiikawa x Olive Young Hongdae Town
Two tourist magnets in one: the adorable Chiikawa characters meet Korea's #1 beauty store. Head to Hongdae Town for a cherry blossom picnic-themed popup where you can try Delight Project beauty products and play pinball games for prizes. Running all month long, but the photo spots alone are worth a detour.
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Delight Project x Chiikawa 在 Olive Young 弘大鎮
春天來到了 Olive Young 弘大鎮，可愛的 Chiikawa 快閃店登場！ 與深受喜愛的 Chiikawa 角色一起享受櫻花野餐主題，嘗試 Delight Project 美容產品，並玩彈珠遊戲贏取獎品。 韓國美容與卡哇伊文化的令人愉快的結合。
57 Hongik-ro 6-gil, Mapo-gu, Seoul
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3. PUMA x Musinsa Popup
PUMA and Musinsa just dropped their first-ever capsule collection — 14 apparel pieces and four Slipcat sneaker styles — at Musinsa Kicks Hongdae through March 17. Red Velvet's Seulgi is the campaign face, and on-site purchasers score free PUMA knee socks while supplies last.
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PUMA x Musinsa 快閃店
PUMA 和 Musinsa 推出了他們的首個膠囊系列，您可以在 Musinsa Kicks Hongdae 看到這一切。 在這個時尚的線下空間探索街頭風格的合作單品 - 非常適合來到弘大的運動鞋迷和街頭服飾迷。
29 Hongik-ro, Mapo-gu, Seoul
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4. Digimon Adventure x Cafe Omake
Relive the Digital World at Korea's official Digimon Adventure collab cafe in Hyundai U-PLEX Sinchon. Sip character-themed drinks, collect exclusive merch, and join stamp rallies through March 25. Reservations are available via Naver Booking — a nostalgic must-visit for '90s and '00s kids.
4
數碼寶貝冒險 x Cafe Omake 合作咖啡館
與 DigiDestined 一起在新村 Cafe Omake 進行充滿懷舊的冒險！ 這家數碼寶貝冒險合作咖啡館透過主題菜單和獨家 MD 商品再現了數碼世界。 對於與這些數位怪物一起長大的粉絲來說，這是一次溫馨的體驗。
83 Sinchon-ro, Seodaemun-gu, Seoul
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5. Toilet-Bound Hanako-kun x Animate Collab Cafe
Season 2 of the supernatural anime hit gets the full cafe treatment at AK Plaza Hongdae's Animate Cafe floor. Character-themed drinks, special desserts, and limited-edition merchandise await. With the anime's global popularity surging, grab your goods before the best items sell out.
5
廁所裡的花子君第 2 季 x Animate 合作咖啡館
深受喜愛的超自然動畫《廁所裡的花子君》現在在弘大 AK 廣場開設了合作咖啡館！ 品嚐角色主題飲料，享用特色甜點，並購買限量版商品。 首爾動漫迷不容錯過的體驗。
188 Yanghwa-ro, Mapo-gu, Seoul
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6. NIKKE Exhibition - BIG THREE IN THE ARK
Fans of the global hit mobile game Goddess of Victory: NIKKE can immerse themselves in the world of the Ark at this large-scale exhibition on AK Plaza's 3rd floor. Interactive conversations with Nikkes exclusive to this exhibition and stunning displays make it worth the ticket. Book via Melon Ticket.
6
NIKKE 展覽 - 方舟中的三巨頭
在弘大 AK 廣場舉辦大型展覽，慶祝全球熱門手遊《勝利女神：NIKKE》上市兩週年。 透過令人驚嘆的展示和獨家活動商品讓自己沉浸在 NIKKE 的世界中。 建議預訂。
188 Yanghwa-ro, Mapo-gu, Seoul
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7. POP MART Valentine's Day Event
The world's biggest blind box brand turned the 3rd floor of its Hongdae flagship into a love-themed experience zone featuring the Twinkle Twinkle collection. Make your own mini paper bouquet or try the viral 2.14-second stop challenge to win a mystery box. The three-story store itself is packed with photo spots and Seoul-exclusive releases.
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POP MART泡泡瑪特情人節活動
POP MART 弘大旗艦店三樓推出可愛的 Twinkle Twinkle 系列來慶祝情人節！ 製作自己的迷你紙花束，接受驚心動魄的 2.14 秒停止挑戰。 在弘大度過甜蜜而有趣的一天。
56 Wausan-ro 23-gil, Mapo-gu, Seoul
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8. Natsume Book of Friends × BOX Cafe
Nyanko-sensei fans, this limited-time collab cafe on AK Plaza Hongdae's 3rd floor serves themed drinks and desserts inspired by the anime's gentle, supernatural world. Collect exclusive coasters and browse heartwarming merchandise. A quieter, cozier alternative to the bigger exhibitions nearby.
8
夏目友人帳 × BOX Cafe
位於弘大 AK 廣場 3 樓的限時合作咖啡館，慶祝深受喜愛的動畫《夏目友人帳》。 享受以喵子老師和其他角色為靈感的主題飲料和甜點，以及可供購買的獨家商品和收藏杯墊。
서울특별시 마포구 양화로 188 AK플라자 홍대 3층
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9. POCAI Photocard Kiosk - Hongdae
No K-pop trip is complete without pulling photocards. POCAI at K-POP Square Hongdae lets you browse over 1 million official idol photocards through multilingual kiosks (English, Japanese, Chinese, Spanish). Order before 4 PM and pick up at 7 PM the same day — the ultimate K-pop souvenir stop.
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POCAI 小卡亭 - 弘大
韩国流行音乐迷们，这是给你们的！ K-POP Square Hongdae 的 POCAI 可讓您從隨機扭蛋機中抽取官方 K-pop 偶像照片卡和稀有獎勵卡。 瀏覽 LINE FRIENDS 商品，然後試試運氣，為您的偏見照片卡打分數——全部 100% 官方。
141 Yanghwa-ro, Mapo-gu, Seoul
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Practical Tips
Getting There: All locations are within walking distance of Hongik University Station (Line 2, Airport Railroad, Gyeongui-Jungang Line). For the Digimon cafe, take the short walk to Sinchon Station (Line 2, one stop east).
Best Route: Start at AK Plaza (Frieren, NIKKE, Hanako-kun, Natsume — all in one building) → K-POP Square (POCAI) → Olive Young Hongdae Town → Musinsa Kicks & POP MART → finish at Sinchon for Digimon.
Timing: Weekday mornings are best for avoiding crowds at AK Plaza exhibitions.
Budget: Exhibition tickets (Frieren, NIKKE) run ₩15,000–20,000. Anime cafe minimum orders are ₩8,000–15,000. Character goods and photocard pulls start from ₩3,000.