
三個新開幕的場所、三個最後機會的活動以及不容錯過的最愛——本週弘大快閃場景的最新指南。
Hongdae's popup scene shifts fast, and this week (March 15–22) is packed with changes. Three exciting new popups open their doors, three fan-favorite events enter their final days, and several hidden gems continue to shine.
What's changed since last week: NCT DREAM's SWEET Dreamiez and the PUMA × Musinsa capsule have wrapped up, while Hatsune Miku, Romance Fantasy, and a buzzy manga popup step in as fresh must-visits. Here are the 10 pop-ups worth your time in Hongdae right now.
Spring has officially arrived in Hongdae — and Sakura Miku is leading the way. This cherry blossom-themed popup at Hyundai Department Store Sinchon U-PLEX B2F features brand-new Sakura Miku illustrations, exclusive merchandise (acrylic stands, jewel can badges, photo cards), and dreamy photo zones. Opens March 19 and runs through April 1 — just two weeks. Walk from Exit 2 of Sinchon Station (Line 2). No reservation needed, but expect queues on weekends.
春天來了,櫻花未來也來了! 這家以櫻花為主題的快閃店為現代百貨新村店帶來了全新的櫻花未來插畫、獨家商品和華麗的拍照區。 對於遊覽首爾的 Vocaloid 粉絲來說,這是一次夢幻般的體驗。
13 Yonsei-ro, Seodaemun-gu, Seoul
The hit webtoon Romance Fantasy gets its own month-long collab cafe on the 5th floor of Animate Hongdae at AK Plaza. Starting March 20, enjoy themed drinks, exclusive character merchandise, and immersive decor. The collab menu typically includes 5 drink types, soup, and desserts — ordering from the collab menu earns you a random coaster as a bonus. Running through April 17. Check @animatecafe_kor on X for the latest menu. Reservations available by phone (+82 2-322-1279) or walk-in.
熱門網路漫畫《浪漫幻想》與 Animate 合作,在弘大開設了為期一個月的合作咖啡館。 在 Animate 弘大店 5 樓享受主題飲料、獨家角色商品和沈浸式裝飾。
서울 마포구 양화로 188
This popular manga-turned-anime gets a dedicated popup in Hongdae featuring brand-new illustrations by author Arai Sumiko, plus exclusive apparel and goods. Opens March 20, but only runs until March 29 — just 10 days. If you're in Seoul this week, don't wait on this one.
熱門漫畫和動畫的粉絲們有福了! 這家弘大快閃店展示了作者 Arai Sumiko 創作的全新插畫,以及獨家服裝和商品。 對於動漫愛好者來說,這是探索首爾創意中心的完美一站。
22 Sinchon-ro 6-gil, Mapo-gu, Seoul
This intimate resin art exhibition at Object Seogyo wraps up on March 16 — that's this Saturday. Artist Sara Object preserves tiny clay faces and delicate moments in transparent resin, each piece telling its own quiet story. Pick up acrylic keyrings, postcards, and mini stickers before this one's gone for good.
在弘大的 Object Seogyo 探索 Sara Object 的迷人樹脂藝術品。 微小的黏土面孔和微妙的時刻被保存在透明樹脂中,每件作品都講述著自己安靜的故事。 挑選壓克力鑰匙圈、明信片和迷你貼紙當紀念品。
13 Wausan-ro 35-gil, Mapo-gu, Seoul
Nostalgia alert: this popup dedicated to the beloved early-2000s anime Full Moon wo Sagashite closes on March 22 — this Sunday. Located at AK Plaza Hongdae with a "Full Moon Concert" theme, exclusive merchandise, and all the emotional charm of the original series. This is your final weekend to visit.
在弘大 AK 廣場這個充滿懷舊氣息的快閃店重溫滿月 wo Sagashite 的魔力! 該商店以“滿月音樂會”為主題,捕捉了深受喜愛的動漫的所有情感和魅力。 瀏覽獨家商品並回顧記憶之旅。
188 Yanghwa-ro, Mapo-gu, Seoul
Korea's first-ever Mob Psycho 100 collab cafe closes March 23. Located at MOAEKU in Hyundai Department Store Sinchon U-PLEX B2F — the same building and floor as the Hatsune Miku popup, so you can hit both in one trip. Themed food and drinks, exclusive merchandise, stamp rallies, and hashtag events. Reservation via Naver is strongly recommended (time-slot system). Walk-ins possible depending on capacity. Hours: 10:30–22:00 daily.
韓國第一家官方 Mob Psycho 100 合作咖啡廳已抵達新村 MOAEKU! 享受主題美食和飲料,收集獨家 MD 商品,並參加集郵活動和主題標籤活動。 這部心靈動力動漫的粉絲必去之地。
13 Yonsei-ro, Seodaemun-gu, Seoul
Korean streetwear brand LUV IS TRUE teams up with the nostalgic anime Shugo Chara! for their third collaboration at AK Plaza Hongdae. This is a short two-week run ending March 26 — a rare crossover of Korean fashion and Japanese anime aesthetics. Great for picking up unique collab pieces you won't find anywhere else.
韓國時尚品牌 LUV IS TRUE 與人氣動漫《守護甜心》聯手! 他們的第三次合作。 親臨弘大 AK 廣場購買聯名系列——可愛的動漫美學與時尚的韓國街頭服飾在這裡相遇。
188 Yanghwa-ro, Mapo-gu, Seoul
This webtoon-themed collab cafe in Seogyo-dong serves up character-inspired drinks and desserts from the hit series. Browse exclusive merchandise and soak in the immersive decor. Runs until March 29, so there's still time — but the buzz is building.
熱門網路漫畫《Perks of Being a Possessor》與 Toonque 合作,在弘大打造沉浸式合作咖啡館體驗。 享用角色主題飲料和甜點,瀏覽獨家商品,並一邊喝咖啡一邊深入網路漫畫世界。
395-157 Seogyo-dong, Mapo-gu, Seoul
Tucked away in Hongdae, this charming popup from Made By and Tirorisoft features an angel-and-devil concept with handmade character goods and collaboration items. It's the kind of cozy, offbeat popup that makes Hongdae special. Running through April 5, so no rush — but it's well worth a detour.
Made By 和 Tirorisoft 推出了“Angel's Laundry”,這是一家位於弘大的迷人快閃店,具有天使與魔鬼的概念。 在這個異想天開的可愛世界中探索手工製作的角色商品和合作商品——一直持續到四月初。
11 Yeonhui-ro, Mapo-gu, Seoul
If you missed our recommendation last week, now is truly the time. The Frieren exhibition at AK Plaza Hongdae enters its final two weeks before closing March 29. Stunning displays bring the story to life, exclusive entry gifts are included, and the merchandise lineup is massive. One of the biggest anime exhibitions in Seoul right now — don't let it slip away.
熱門動畫《朋友:超越旅程的終點》在弘大 AK 廣場舉辦了自己的展覽! 探索將故事栩栩如生的令人驚嘆的展示,收集獨家入場禮物,並瀏覽各種商品。 為造訪首爾的動漫迷提供持續三月下旬的活動。
188 Yanghwa-ro, Mapo-gu, Seoul