
Discover the art of French niche perfumery at the Matiere Premiere Pop-up in Jamsil. Founded in Grasse, Frances legendary perfume capital, Matiere Premiere creates fragrances from the finest raw materials, each scent telling the story of a single precious ingredient. From the luminous bergamot of Radical Rose to the earthy depths of Encens Suave, every fragrance is a masterclass in ingredient-driven perfumery. This Seoul pop-up lets you experience the full collection through guided scent journeys with knowledgeable staff who can help you find your signature fragrance. Exclusive popup miniature sets and discovery kits make perfect gifts or souvenirs for fragrance lovers.
Jamsil Station (Line 2/8) Exit 1, near Lotte World Tower.

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