Monami Store Insadong

Monami is South Korea's most famous stationery brand, best known for its classic '153' ballpoint pen found in every Korean household. The Insadong store is a concept flagship where you can explore the brand's history and premium lines.

The highlight of this store is the 'DIY Pen' station, where you can mix and match components in dozens of colors to create your own unique Monami 153 for just a few hundred won. For a more premium experience, the 'Ink Lab' allows you to create a custom fountain pen ink color tailored to your exact preference.