ป๊อปอัพสโตร์ Seongsu 15 แห่งเปิดในสัปดาห์นี้ (9–16 มีนาคม 2026)

Seongsu is Seoul's popup capital — and this week is packed. Whether you're into K-pop merch, sneaker drops, or weird-but-worth-it art installations, there's something here for you.

We've organized everything by urgency so you don't miss the ones closing soon.

Last Day — March 9

These three close on Sunday. If you're already in Seongsu, now or never.

Nike x SKIMS Spring 2026 Collection

Ends March 9 · Free entry

The Nike x SKIMS collab at Senne Seoul — ballet-inspired athleisure in a beautifully curated space. Even if you're not buying, the space itself is worth a visit.

BLACKPINK 'DEADLINE' Album Popup Store

Ends March 9 · MUSINSA Standard Seongsu

Limited Seoul-edition merch for BLACKPINK's DEADLINE mini album. Expect lifestyle items, photocards, and long lines — get there early.

Olive Better Wellness Platform Launch

Ends March 9 · Olive Young N Seongsu

A wellness-focused popup inside Olive Young's Seongsu flagship. Curated health and skincare products — a quick stop if you're in the area.

Closing This Week

A few more days left on these — don't wait until the weekend.

Feng Chen Wang 10th Anniversary Popup

Ends March 11 · MUSINSA EMPTY, 1F

Chinese-British designer Feng Chen Wang's 10th anniversary show at Musinsa Empty. The 26SS collection features deconstructed tailoring, lace details, and 3D check patterns. Worth the trip if you care about fashion at all.

BEAKER x Salomon XT-Whisper Popup

Ends March 12 · BEAKER Seongsu

The Salomon XT-Whisper collab sneakers — only available here. BEAKER's curated space pairs well with the performance-meets-fashion vibe. If you want these, this is your only shot.

New This Week

Fresh openings — catch them before everyone else does.

Eclipse World: Into the Tin Case

March 12–15 · Free entry

A giant tin can installation with retro arcade games inside. Win free grape-flavored Eclipse mints, customize keyrings, and take photos. Genuinely hard to describe but it looks worth seeing. Advance reservation via Naver recommended.

ZUTOMAYO INTENSE II IN SEOUL

March 12–29 · Reservation required

An immersive art space for Japanese band ZUTOMAYO (ずっと真夜中でいいのに。). The ZOMBIE CRAB LABO concept merges music, science, and art with unique installations and limited-edition merch. Book in advance — this will sell out.

Still Running — No Rush, But Don't Sleep on These

These have more time, but that doesn't mean they're not worth visiting this week.

MUSINSA x Nike Air Max Popup Store

Ends March 15

Seongsu-exclusive Nike Air Max colorways with a lucky draw event. If you're a sneakerhead, this is a must.

Samsung Galaxy S26 at T Factory

Ends March 29 · Free entry

Hands-on experience with the new Galaxy S26. Pre-order the SKY S26 with exclusive benefits. A solid tech stop even if you're just curious.

Gentle Monster x Disney x F1 Circuit Collection

Ends June 7 · Free entry · Haus Nowhere Seoul

Mickey Mouse in a racing suit. An actual F1 car on display. Wing-shaped sunglasses inspired by racing cars. This is Gentle Monster doing what Gentle Monster does best — making you stop and stare. Easy yes even if you don't buy anything.

CU Seongsu Dessert Park

Ends May 12 · Free entry

Every popular CU convenience store dessert in one themed space. If you've been curious about Korean convenience store culture, this is the move.

Bioheal BOH Anti-Aging Solution Experience

Ends March 31 · Olive Young N Seongsu

Personalized skincare from one of Korea's top beauty brands. Try before you buy — great for anyone building a K-beauty routine.

SWEETCH Seongsu Flagship Store

Ends June 6 · Grand opening up to 30% off

Korean bag brand SWEETCH's new 3-story flagship — bags on the first floor, music on the second, cafe on the third. Locally-made coated canvas and leather bags with serious craftsmanship.

SABRE Paris Seongsu Store

Ends June 6 · Grand opening 20% off

French eyewear brand with personalized engraving services. A quiet, stylish stop if you're shopping for sunglasses.

R.LUX Luxury Lifestyle Popup

Ends April 30

Premium lifestyle products in an elegant Seongsu space. Browse if you're in the neighborhood.

How to Plan Your Visit

All 15 popups are within walking distance in the Seongsu-dong area. Here's a suggested route:

1. Morning: Start with the closing-soon spots — Nike x SKIMS and BLACKPINK DEADLINE (both end Mar 9)
2. Midday: Walk to MUSINSA EMPTY for Feng Chen Wang, then BEAKER for Salomon
3. Afternoon: Hit Gentle Monster x Disney x F1 at Haus Nowhere, then CU Dessert Park
4. Evening: Galaxy S26 at T Factory, then dinner in Seongsu

Most popups open around 11AM and close between 8–9PM. Check individual listings for exact hours.