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Musinsa Standard x No Hong-cheol Lucky Guy Pop-Up
PeriodApril 17, 2026 - April 29, 2026
Address서울 성동구 연무장길 83 (성수동2가, 무신사 캠퍼스 E1)
Tags
fashioncollaborationlimited-editionkpop
This popup ended on Apr 29, 2026.
See what's on now in seongsu →Korea's biggest fashion label Musinsa Standard joins forces with beloved entertainer No Hong-cheol for the Lucky Guy 2026 spring/summer collection at Musinsa Campus E1 on Yeonmujang-gil. Inspired by No Hong-cheol's signature can-do energy and his go-and-do-it philosophy, the capsule blends easy daily basics with playful clover graphics, motivational slogans, and lucky-charm details. The Seongsu pop-up offers the full collection across two floors, photo zones with No Hong-cheol's iconic visuals, and limited bonus gifts for early shoppers, making it a must-stop for K-fashion fans.
Held inside Musinsa Campus E1, the largest Musinsa Standard flagship in Seongsu, the Lucky Guy pop-up showcases the full SS26 capsule designed around comedian-entertainer No Hong-cheol's upbeat persona. Expect breezy tees, light outerwear, caps, and accessories peppered with four-leaf clovers, lucky number motifs, and tongue-in-cheek slogan prints. The pop-up zone layers playful set design, in-store photo backdrops, and a curated wall featuring No Hong-cheol himself. Early visitors can score limited giveaways and members of the Musinsa app receive additional perks. With late opening hours until 22:00, it's an ideal evening stop after dinner in Seongsu.
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