今週の聖水必訪ポップアップストア8選（7月29日〜8月9日）

Seongsu is buzzing with unmatched energy as July transitions into August 2026. This week, Brooklyn of Seoul plays host to a stellar lineup of global K-Pop birthday events, exclusive K-Beauty skincare lounges, viral anime pop-ups, and streetwear flagship pop-ups.

Whether you are hunting for limited-edition character merchandise, exclusive K-beauty freebies, or K-pop photo spots, we have curated the 8 most anticipated pop-up stores in Seongsu right now so you can maximize your visit along Yeonmujang-gil.

K-Pop & Fan Special Highlights

K-pop fan activities in Seongsu are reaching fever pitch this week. From global K-pop anniversaries to idol birthday celebrations, here are the top fan experiences.

1. Chiikawa Sushi Pop-up at Musinsa Store Seongsu

One of the most viral characters in Asia, Chiikawa, has launched a themed 'Chiikawa Sushi' pop-up at Musinsa Store Seongsu. Packed with limited-edition plushies dressed as nigiri, stationery, and adorable photobooths, this spot is an absolute must-visit for character lovers.

Open: Aug 1 – Aug 14, 2026
Location: Musinsa Store Seongsu (Seongsu-iro 74). Walk 3 mins from Seongsu Station Exit 3.

2. Stray Kids Birthday Cafe (2026 STAY Week)

In celebration of STAY DAY on August 1st, Cafe Seongsuyul has transformed into an immersive Stray Kids paradise. Fans can enjoy member-themed drinks, collect limited STAY Week cup sleeves, and take photos at curated photospots.

Open: July 26 – Aug 2, 2026
Location: Cafe Seongsuyul (31 Seongsu-iro 16-gil). Walk 7 mins from Seongsu Station Exit 2.

3. NCT WISH Pop-up — Ode to Love at KWANGYA SEOUL

SM Entertainment's breakout unit NCT WISH brings their romantic 'Ode to Love' pop-up experience to KWANGYA SEOUL inside D-Tower. Featuring exclusive concept photos, interactive message boards, and official tour merchandise.

Open: Through July 31, 2026
Location: KWANGYA SEOUL (B1 D-Tower, Acro Seoul Forest). Direct connection from Seoul Forest Station Exit 4.

K-Beauty & Wellness Lounges

Experience cutting-edge K-beauty innovations and refreshing summer skincare zones along Seongsu's main beauty corridor.

4. Olive Young Summer Recipe Pop-up at Olive Young N Seongsu

Olive Young's flagship building is running a multi-sensory 'Summer Recipe' event with Olive Better and Delight Project. Enjoy custom gelato bars, wellness routine drinks packed with full-size summer supplements, and live performance activations.

Open: July 1 – Aug 29, 2026
Location: Olive Young N Seongsu (Factorial Seongsu, 13 Yeonmujang 7-gil). Walk 4 mins from Seongsu Station Exit 4.

5. Medicube X Joan of Friends Pop-Up

High-tech K-beauty skincare brand Medicube partners with Joan of Friends at Space Seongsu. Discover device demos, scalp and skin diagnostic consultations, and receive free gift sets upon completing interactive missions.

Open: June 9 – Sept 7, 2026
Location: Space Seongsu (40 Seongsu-iro 7-gil). Walk 6 mins from Seongsu Station Exit 3.

Fashion, Anime & Character Collaborations

From French-chic K-fashion drops to world-class anime exhibitions, check out the top lifestyle pop-ups in the district.

6. Mardi Mercredi Pop-up (Ddanji and Moto)

The iconic French-contemporary Korean brand Mardi Mercredi showcases its latest summer apparel drop featuring adorable brand mascots Ddanji and Moto on Yeonmujang-gil.

Open: June 25 – Sept 6, 2026
Location: 65 Yeonmujang-gil. Walk 8 mins from Seongsu Station Exit 3.

7. LEGO X Pokemon Pop-up at Iguhome Seongsu

LEGODT and Pokemon have teamed up to create a super-cute lifestyle pop-up at Iguhome Seongsu! Featuring Pokemon modular tumblers, carriers, lunch boxes, and stamp rally gift events.

Open: July 17 – Aug 6, 2026
Location: Iguhome Seongsu (57 Yeonmujang-gil). Walk 6 mins from Seongsu Station Exit 4.

8. Demon Slayer Exhibition — Full Focus (전집중展)

Experience the epic battles of Demon Slayer firsthand at this massive exhibition space in Seongsu. Walk through life-sized anime set recreations, original animation cells, and purchase exclusive exhibition merchandise.

Open: June 27 – Sept 27, 2026
Location: Seongsu Special Exhibition Hall.

Practical Tips for Seongsu Pop-up Visitors

• Subway Access: Seongsu Station (Line 2) Exit 3 and Exit 4 put you right in the middle of Yeonmujang-gil where most pop-ups are located.
• Weekday Mornings: Weekends see massive queues (often 30–60 minutes wait per pop-up). Aim for weekday mornings between 11:00 AM and 1:00 PM for walk-ins.
• Stamp Rallies: Most beauty pop-ups (Olive Young N, Medicube) offer full-size free samples if you complete their quick social media missions.