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Panduan Pop-up Seongsu: 10 Teratas untuk 15-21 Maret 2026
Lima pop-up ditutup sejak minggu lalu. Berikut adalah 10 tempat Seongsu yang layak untuk Anda kunjungi minggu ini — diberi peringkat berdasarkan seberapa cepat tempat tersebut tutup.
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Last week's Seongsu guide featured 15 pop-ups — five have since closed. Nike x SKIMS, BLACKPINK 'DEADLINE', Olive Better Wellness, Feng Chen Wang, and BEAKER x Salomon all wrapped between March 9–12. Two newcomers have entered the rotation since: ZUTOMAYO's immersive installation and the Doosan Bears × Snuggle collab.
Here are the 10 Seongsu pop-ups worth your time this week, ranked by urgency.
⏰ This Weekend Only
These three close by Monday — make these your priority if you're in Seongsu this Saturday or Sunday.
1. ONEW 5th EP 'TOUGH LOVE' Pop-up (ends Saturday, March 15)
SHINee's ONEW closes his 'TOUGH LOVE' EP pop-up this Saturday. Exclusive album merchandise and fan photo opportunities available — last window before it ends.
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Pop-up 'TOUGH LOVE' EP ke-5 ONEW
Toko pop-up EP TOUGH LOVE SHINee yang ke-5 di Seongsu.
104 Wangsimni-ro, Seongdong-gu, Seoul (Younghwa 104)
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2. Ongredients InnerGlow VIP Lounge (ends Sunday, March 16)
This Korean skincare brand's VIP lounge wraps up Sunday. The viral moisturizer that earned buzz in Cheongdam gets a dedicated space — product trials, exclusive packaging, and consultation sessions.
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Bahan Lounge VIP InnerGlow - Seongsu
Rasakan pelembab viral yang dipilih oleh toko perawatan kulit Cheongdam di pop-up VIP di Seongsu.
65 Yeonmujang-gil, Seongdong-gu, Seoul (LECT)
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3. BBIA Birthday Cafe Event (ends Monday, March 17)
Korean makeup brand BBIA is celebrating its birthday with a café-style pop-up. Runs only through Monday — the shortest window on this week's list. Limited birthday-edition goods available.
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Acara Kafe Ulang Tahun BBIA
Merek kosmetik Korea BBIA merayakan ulang tahunnya yang ke-22 dengan kafe pop-up khusus di toko utamanya Seongsu. Nikmati diskon 30% untuk semua produk, suguhan es krim gratis, acara scoop, dan kejutan meriah lainnya sepanjang akhir pekan.
17 Yeonmujang 3-gil, Seongdong-gu, Seoul
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📅 Ending This Week
These three wrap up mid-week. Plan your visit before Thursday.
4. Muzik Tiger — Ddungrangi's Housewarming (ends Wednesday, March 19)
Korean character brand Muzik Tiger has set up a cozy housewarming-themed space in Seongsu featuring their beloved animal mascots. Exclusive goods, photo zones, and the warm nostalgic aesthetic the brand is known for.
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Pop-up Harimau Muzik - Pindah Rumah Ddungrangi
Karakter harimau gemuk paling menggemaskan di Korea, Ddungrangi, mengadakan pesta pindah rumah di 29CM HOME Seongsu! Jelajahi barang-barang berkarakter menggemaskan, barang-barang rumah tangga, dan barang dagangan eksklusif di ruang pop-up yang menyenangkan dan layak untuk Instagram ini.
57 Yeonmujang-gil, Seongdong-gu, Seoul
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5. Jieul Rieul Makgeolli Pop-up (ends Thursday, March 20)
One of the standout Korean-original brands this week. 'Jieul Rieul' takes its name from Korean consonants ㅈ and ㄹ, built around a 'CHILL & LIGHT' philosophy. Their Seongsu pop-up brings a modern makgeolli experience to the neighbourhood — essential for anyone curious about where Korean traditional drinks are heading.
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Pop-up Jieul Rieul Makgeolli
DINGIN & CAHAYA — pengalaman makgeolli modern di jantung Seongsu.
51 Jangteo-gil, Seongdong-gu, Seoul (1F Pop-up Store)
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6. Fragments of Love — Immersive Emotion Exhibition (ends Saturday, March 22)
This long-running immersive art exhibition enters its final week. 'What kind of love are you experiencing?' — spatial design, lighting, and interactive elements explore different emotional states. A strong pick for those who want something more experiential.
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Fragmen Cinta - Pameran Emosi yang Mendalam
Cinta seperti apa yang kamu alami? Pameran emosi yang mendalam di Seongsu.
33 Achasan-ro, Seongdong-gu, Seoul
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🆕 New Since Last Week
Both of these opened after the previous guide — and both are worth the detour.
7. ZUTOMAYO INTENSE II 「坐・ZOMBIE CRAB LABO」 (ends March 29)
Japanese art-rock band ZUTOMAYO — known for anime OSTs and a massive Korean following — has transformed a Seongsu space into an immersive installation for their INTENSE II Seoul tour. Concept exhibitions, audiovisual installations, and exclusive merchandise.
Operating Hours
- March 12 (Thu): 17:00–22:00
- March 13 (Fri) – March 15 (Sun): 11:00–22:00
- March 16 (Mon) – March 29 (Sun): 11:00–20:00
Reservations: Both advance and same-day reservations are available. Same-day slots open 15 minutes before each session begins — arrive early to secure a spot.
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ZUTOMAYO INTENSE II DI TOKO POPUP SEOUL
Selamat datang di ZOMBIE CRAB LABO — ruang tempat musik, sains, dan seni bertemu, mencerminkan dunia ZUTOMAYO (Zutto Mayonaka de Ii no ni). Pengalaman mendalam di Seongsu ini menampilkan instalasi unik dan merchandise edisi terbatas untuk merayakan karya terbaru mereka. **Jam Operasional** - 12 Maret (Kamis): 17:00–22:00 - 13 Maret (Jumat) – 15 Maret (Minggu): 11:00–22:00 - 16 Maret (Senin) – 29 Maret (Minggu): 11:00–20:00 **Reservasi:** Tersedia reservasi di muka dan di hari yang sama. Reservasi pada hari yang sama dibuka 15 menit sebelum setiap sesi dimulai.
24-14, Achasan-ro 5-gil, Seongdong-gu, Seoul
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8. Doosan Bears × Snuggle — Bears Land (ends March 27)
Just in time for the KBO season, the Doosan Bears baseball team has teamed up with fabric brand Snuggle for a 172-pyeong (≈570㎡) two-floor pop-up. Ground floor: collab jerseys, hoodies, mugs, and plush keyrings. Upper floor: batting games, base-stealing challenges, and a heritage exhibit. Baseball fan or not — the photo zones make it worth a visit.
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Doosan Bears x Snuggle Pop-up - Beruang Tanah
Bisbol berpadu dengan suasana nyaman saat Doosan Bears dan merek pelembut kain Snuggle bekerja sama untuk Bears Land di Seongsu. Dapatkan merchandise eksklusif bertema bisbol, nikmati sesi foto, dan nikmati kolaborasi menyenangkan antara tim bisbol tercinta Korea dan tim favorit rumah tangga.
5 Seongsu-i-ro 16-gil, Seongdong-gu, Seoul
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✅ Worth the Visit
Longer-running installs that pair well with the rest of your Seongsu day.
9. Gentle Monster × Disney × F1 Circuit Collection (through June 7)
Gentle Monster's Haus Nowhere flagship in Seongsu is hosting a three-way collab with Disney and Formula 1. Eyewear displays, F1-themed installations, and Disney character integrations. Worth visiting now before summer crowds arrive.
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Koleksi Sirkuit Gentle Monster x Disney x F1 di Haus Nowhere Seoul
Gentle Monster meluncurkan Koleksi Sirkuit 2026 bekerja sama dengan Disney dan Formula 1 di Haus Nowhere Seoul di Seongsu. Koleksinya menampilkan 8 kacamata hitam yang terinspirasi dari mobil balap F1 dengan bingkai berbentuk sayap. Pengunjung dapat melihat patung monumental Mickey Mouse dalam pakaian balap di samping tampilan mobil Formula 1 skala penuh.
433, Ttukseom-ro, Seongdong-gu, Seoul
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10. LUSH Theater Pop-up — Be My Curtain Call (through March 31)
UK beauty brand LUSH has staged an immersive, show-style experience through the end of March. Bath bombs, skincare, and cosmetics framed within a theatrical concept setting — a sensory experience quite unlike a typical beauty pop-up.
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Pop-up Teater LUSH - Jadilah Panggilan Tirai Saya
LUSH mengubah jalanan Seongsu menjadi teater terbuka dengan pertunjukan live spontan tentang cinta. Tidak perlu tiket atau reservasi - cukup berjalan-jalan di toko LUSH Seongsu pada hari Selasa dan jadilah bagian dari penonton pertunjukan jalanan yang mengharukan ini.
58-1 Yeonmujang-gil, Seongdong-gu, Seoul
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☕ Cafe Break
Need somewhere to decompress between pop-ups? This neighbourhood cafe is worth adding to your itinerary.
Bonus: Hearts House
Tucked in the residential streets of Songjeong-dong — just between Seongsu and Konkuk University — Hearts House is the second location of Hearts Coffee. A renovated two-story house with warm wood-tone interiors, a reading room stocked with curated books and lifestyle goods, and a display of potted plants. Open daily 12:00–20:00 (closed Tuesdays). Ideal for a mid-route breather.
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Rumah Hati
Kafe bernuansa kayu bernuansa hangat yang terletak di jalan perumahan Songjeong-dong, antara Seongsu dan Konkuk University. Pos terdepan kedua dari Hearts Coffee ini menempati rumah dua lantai yang telah direnovasi, menampilkan ruang baca yang nyaman dengan buku-buku pilihan dan perlengkapan gaya hidup, ditambah tampilan tanaman pot yang menawan. Sempurna untuk waktu minum kopi sendirian atau kunjungan santai bersama teman atau pasangan.
서울 성동구 송정6길 8 2층
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Getting Around
All venues cluster in Seongsu-dong, accessible via Seoul Metro Line 2 — Seongsu Station, Exit 3. Most pop-ups are within a 5–15 minute walk. Weekend crowds peak 1–4 PM; before noon or after 5 PM is noticeably calmer. Budget 4–5 hours for the full list.
Note on ZUTOMAYO: Advance reservation via Naver is recommended. Same-day slots open 15 minutes before each session — arrive early to secure a spot. Note that from March 16, closing time moves to 20:00 (2 hours earlier than the opening weekend).