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9 Pop-up Terpanas di Hongdae Minggu Ini (9-16 Maret)
Dari pameran anime hingga merchandise K-pop dan kolaborasi K-beauty, berikut adalah toko popup terpanas minggu ini di Hongdae.
popuphongdaeanimekpopk-beautyfashionguide
Hongdae is Seoul's creative heartbeat — and this week, it's overflowing with popup stores you won't want to miss. From blockbuster anime exhibitions and K-pop character goods to K-beauty experiences and streetwear drops, the area around Hongik University Station is a real-life treasure map for tourists.
We've handpicked the 9 most buzzworthy popups running from March 9 to 16, ranked by search trends and traveler interest. Whether you're an anime fan, K-pop devotee, or just love discovering what's trending in Seoul — this guide has you covered.
1. Frieren: Beyond Journey's End Exhibition
The global anime sensation with 32 million manga copies sold has taken over the 4th floor of AK Plaza Hongdae. Walk through chapters of the story, pose with life-sized displays, and even hold the hero party's weapons. Korea-exclusive merchandise makes this a collector's dream — book your tickets on Naver Ticket before visiting.
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Frieren: Pameran Beyond Journey's End
Anime hit Frieren: Beyond Journey's End mengadakan pamerannya sendiri di AK Plaza Hongdae! Jelajahi pameran menakjubkan yang menghidupkan kisah ini, kumpulkan hadiah masuk eksklusif, dan jelajahi berbagai macam barang dagangan. Berlangsung hingga akhir Maret untuk penggemar anime yang mengunjungi Seoul.
188 Yanghwa-ro, Mapo-gu, Seoul
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2. Chiikawa x Olive Young Hongdae Town
Two tourist magnets in one: the adorable Chiikawa characters meet Korea's #1 beauty store. Head to Hongdae Town for a cherry blossom picnic-themed popup where you can try Delight Project beauty products and play pinball games for prizes. Running all month long, but the photo spots alone are worth a detour.
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Delight Project x Chiikawa di Kota Olive Young Hongdae
Musim semi telah tiba di Olive Young Hongdae Town dengan popup Chiikawa yang menggemaskan! Nikmati tema piknik bunga sakura bersama karakter Chiikawa tercinta, cobalah produk kecantikan Delight Project, dan mainkan permainan pinball untuk mendapatkan hadiah. Perpaduan yang menyenangkan antara K-beauty dan budaya kawaii.
57 Hongik-ro 6-gil, Mapo-gu, Seoul
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3. PUMA x Musinsa Popup
PUMA and Musinsa just dropped their first-ever capsule collection — 14 apparel pieces and four Slipcat sneaker styles — at Musinsa Kicks Hongdae through March 17. Red Velvet's Seulgi is the campaign face, and on-site purchasers score free PUMA knee socks while supplies last.
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PUMA x Musinsa Popup
PUMA dan Musinsa telah merilis koleksi kapsul pertama mereka, dan Anda dapat melihat semuanya di Musinsa Kicks Hongdae. Jelajahi karya kolaborasi yang terinspirasi gaya jalanan di ruang offline penuh gaya ini -- ideal bagi para sneakerhead dan penggemar streetwear yang sedang menjelajahi Hongdae.
29 Hongik-ro, Mapo-gu, Seoul
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4. Digimon Adventure x Cafe Omake
Relive the Digital World at Korea's official Digimon Adventure collab cafe in Hyundai U-PLEX Sinchon. Sip character-themed drinks, collect exclusive merch, and join stamp rallies through March 25. Reservations are available via Naver Booking — a nostalgic must-visit for '90s and '00s kids.
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Petualangan Digimon x Kafe Kafe Kolaborasi Omake
Bergabunglah dengan DigiDestined dalam petualangan penuh nostalgia di Cafe Omake di Sinchon! Kafe kolaborasi Digimon Adventure ini menciptakan kembali Dunia Digital melalui menu bertema dan merchandise MD eksklusif. Pengalaman yang mengharukan bagi para penggemar yang tumbuh bersama monster digital ini.
83 Sinchon-ro, Seodaemun-gu, Seoul
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5. Toilet-Bound Hanako-kun x Animate Collab Cafe
Season 2 of the supernatural anime hit gets the full cafe treatment at AK Plaza Hongdae's Animate Cafe floor. Character-themed drinks, special desserts, and limited-edition merchandise await. With the anime's global popularity surging, grab your goods before the best items sell out.
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Hanako-kun Terikat Toilet Musim 2 x Kafe Kolaborasi Animasi
Anime supernatural favorit Toilet-Bound Hanako-kun kini menjadi kafe kolaborasi di AK Plaza Hongdae! Sip character-themed drinks, indulge in special desserts, and grab limited-edition merchandise. Pengalaman yang tidak boleh dilewatkan bagi penggemar anime di Seoul.
188 Yanghwa-ro, Mapo-gu, Seoul
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6. NIKKE Exhibition - BIG THREE IN THE ARK
Fans of the global hit mobile game Goddess of Victory: NIKKE can immerse themselves in the world of the Ark at this large-scale exhibition on AK Plaza's 3rd floor. Interactive conversations with Nikkes exclusive to this exhibition and stunning displays make it worth the ticket. Book via Melon Ticket.
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Pameran NIKKE - TIGA BESAR DI BAHTERA
Rayakan ulang tahun ke-2 game seluler hit global Goddess of Victory: NIKKE dengan pameran berskala besar di AK Plaza Hongdae. Benamkan diri Anda dalam dunia NIKKE melalui tampilan memukau dan pernak-pernik acara eksklusif. Reservasi disarankan.
188 Yanghwa-ro, Mapo-gu, Seoul
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7. POP MART Valentine's Day Event
The world's biggest blind box brand turned the 3rd floor of its Hongdae flagship into a love-themed experience zone featuring the Twinkle Twinkle collection. Make your own mini paper bouquet or try the viral 2.14-second stop challenge to win a mystery box. The three-story store itself is packed with photo spots and Seoul-exclusive releases.
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Acara Hari Valentine POP MART
Toko utama POP MART di Hongdae merayakan musim Valentine dengan koleksi Twinkle Twinkle yang menggemaskan di lantai 3! Buatlah buket kertas mini Anda sendiri dan ikuti tantangan berhenti 2,14 detik yang mendebarkan. Cara yang manis dan menyenangkan untuk menghabiskan hari di Hongdae.
56 Wausan-ro 23-gil, Mapo-gu, Seoul
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8. Natsume Book of Friends × BOX Cafe
Nyanko-sensei fans, this limited-time collab cafe on AK Plaza Hongdae's 3rd floor serves themed drinks and desserts inspired by the anime's gentle, supernatural world. Collect exclusive coasters and browse heartwarming merchandise. A quieter, cozier alternative to the bigger exhibitions nearby.
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Buku Teman Natsume × BOX Cafe
Kafe kolaborasi waktu terbatas yang merayakan anime tercinta Natsume Book of Friends, terletak di lantai 3 AK Plaza Hongdae. Nikmati minuman bertema dan makanan penutup yang terinspirasi oleh Nyanko-sensei dan karakter lainnya, dengan merchandise eksklusif dan tatakan gelas koleksi tersedia untuk dibeli.
서울특별시 마포구 양화로 188 AK플라자 홍대 3층
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9. POCAI Photocard Kiosk - Hongdae
No K-pop trip is complete without pulling photocards. POCAI at K-POP Square Hongdae lets you browse over 1 million official idol photocards through multilingual kiosks (English, Japanese, Chinese, Spanish). Order before 4 PM and pick up at 7 PM the same day — the ultimate K-pop souvenir stop.
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Kios Kartu Foto POCAI - Hongdae
Penggemar K-pop, ini untukmu! POCAI di K-POP Square Hongdae memungkinkan Anda mengambil photocard resmi idola K-pop dan kartu bonus langka dari mesin gacha acak. Telusuri barang-barang LINE FRIENDS lalu coba keberuntungan Anda untuk mencetak photocard bias Anda -- semuanya 100% resmi.
141 Yanghwa-ro, Mapo-gu, Seoul
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Practical Tips
Getting There: All locations are within walking distance of Hongik University Station (Line 2, Airport Railroad, Gyeongui-Jungang Line). For the Digimon cafe, take the short walk to Sinchon Station (Line 2, one stop east).
Best Route: Start at AK Plaza (Frieren, NIKKE, Hanako-kun, Natsume — all in one building) → K-POP Square (POCAI) → Olive Young Hongdae Town → Musinsa Kicks & POP MART → finish at Sinchon for Digimon.
Timing: Weekday mornings are best for avoiding crowds at AK Plaza exhibitions.
Budget: Exhibition tickets (Frieren, NIKKE) run ₩15,000–20,000. Anime cafe minimum orders are ₩8,000–15,000. Character goods and photocard pulls start from ₩3,000.