Jalan Apgujeong Rodeo

Apgujeong Rodeo Street is Seouls premier luxury fashion district, home to over 100 designer boutiques, flagship stores, and trendy multi-brand shops. Named after Beverly Hills Rodeo Drive, this L-shaped 422-meter street attracts fashion enthusiasts with luxury brands from Chanel and Dior to innovative Korean designers. The neighborhood also pulses with vibrant nightlife, upscale dining, and celebrity sighting opportunities. Walking Rodeo Street gives you a concentrated taste of Seouls luxury fashion ecosystem — from established global houses to the kind of avant-garde Korean labels that are reshaping global fashion. The area around Apgujeong has also become famous for its cosmetic surgery clinics and high-end beauty services, making it a one-stop destination for fashion and beauty-obsessed visitors.