Tove

Tove is a modern reinterpretation of tea culture. Located on the 4th floor of Anyoung Insadong, it ditches the traditional Hanok look for a sleek, minimalist, and artistic interior dominated by white tones and sculptural furniture. It has become a viral sensation on social media for its unique presentation.

Their signature menu item is the 'Lemon Jelly,' which looks like a work of art and pairs perfectly with their curated selection of Chinese and Korean teas. Unlike the more somber traditional tea houses, Tove feels like a bright, contemporary gallery where tea is the main exhibit.